Most Popular in:

Marketing

442

Am I Talking to Myself? A Case Study on Rebranding

224

Talking Tech

170

Effective Sampling Strengthens Brands

142

The Face of Change: Social Media's Impact on Beauty Branding

98

Ethnic Skin Care: An Opportunity for Personal Connection

97

Not Just a Pretty Face: The Power of a Celebrity Endorsement

94

Innovative Ways to Promote Your Products in a Tight Economy

88

Buzz Words That Sell

87

Lipstick Factor: Marketing Strategies for a Downturn

80

The Imperative Relevance of Ethnic Hair Care

Email This Item! Print This Item!

Pantene Brand Sponsors Female Olympians

Posted: January 26, 2012

page 2 of 2

The Pantene campaign leading up to and during London 2012 includes holistic and integrated support in advertising, retail, online and PR channels. It is part of P&G’s Worldwide Olympic Partner status, which is anchored by the ‘Thank You, Mom’ campaign for the London 2012 Olympic Games. P&G’s ‘Thank You Mom’ campaign will help improve life for moms around the world and provide support for the moms of the Pantene athletes and the moms of thousands of other Olympians.