Through its beauty brands, Procter & Gamble announced that gymnast Alicia Sacramone will serve as an ambassador for P&G beauty brands including CoverGirl, Olay, Pantene and Secret. Sacramone’s involvement is in addition to P&G’s partnership with USA Gymnastics and its global marketing partnership with the International Olympic Committee (IOC) in support of the Olympic Movement, which will reach through the next five Olympic Games from London 2012 through the 2020 Olympic Games.
“I’m thrilled to partner with P&G Beauty and am so appreciative of their sponsorship of USA Gymnastics and the U.S. women’s team,” said Sacramone. “When I’m competing, confidence is key and nothing boosts me like feeling beautiful inside and out. I turn to P&G beauty brands like CoverGirl, Olay, Pantene and Secret on a daily basis to give me the confidence to take on anything.”
“Our goal is to inspire young women with the message that when you believe in yourself, anything is possible,” said Gina Drosos, group president, P&G Beauty. “Alicia and the members of USA Gymnastics are incredible role models, and we are so proud to partner with them. Together, we want to help people achieve their personal best every day.”
Sacramone and members of USA Gymnastics’ U.S. women’s senior national team will be fully integrated across numerous marketing channels including advertising, in-store promotions, public relations, digital and social media. Participating brands include: Always, Clairol Nice ‘n Easy, CoverGirl, Crest, Ivory, Olay, Pantene, Secret, Tampax and Venus. Several P&G beauty brands, including CoverGirl, Olay, Secret and Venus, will also release a selection of top-selling products in P&G special limited-edition Olympic Games packaging.