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Innovation Through Diversity: Global Marketing

By: Alexandra Fritsch-Gil, Jason Boland, Maria Bowman, Lauren Hoffman and Breanna Martin
Posted: June 8, 2012

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Bibliography

Articles
Changing Balance Between Age Groups, World Population Ageing 1950–2050, Population Division, DESA, United Nations
C Lennard, BRIC: Continued Domination of Global Beauty Sales, GCI Magazine. 13 (July 13 2011)
Brand Butlers, www.trendwatching.com (Apr 2010)
J Berger and KL Milkman, Social Transmission and Viral Culture, www.opim.wharton.upenn.edu (Feb 2010)
Q&A: Consumer Loyalty after the Recession, www.blog.euromonitor.com (Aug 5, 2011)
C Pring, 100 more social media statistics for 2012, www.thesocialskinny.com (Feb 13, 2012)
Japan’s face-scanning vending machines, The Week, http://theweek.com/article/index/209591/japans-face-scanning-vending-machines (Nov 22, 2010)
A Walker, Shoppers can virtually try on designer sunglasses outside Bloomingdale’s, Mashable.com, http://mashable.com/2012/04/24/virtual-sun-glasses (Apr 24, 2012)
Gomus uses RFID to create fitting-room soundscapes, http://www.rebellionlab.com/2011/08/10/gomus-uses-rfid-to-create-fitting-room-soundscapes/ (Aug 10, 2011)
The Nike Challenge (Men vs Women), www.marketing.blogs.ie.edu (Mar 19, 2009)
Duncan, Heineken U-Code, The Inspiration Room, www.theinspirationroom.com (Jan 11, 2012)
Canon: EOS Photochain Explained, Creativity Online, www.creativity-online.com (Jun 22, 2010)

Books
D Burgos and M Ola, Marketing To the New Majority:Strategies for a Diverse World,  Palgrave Macmillan, New York (2011)
M Gobe, Emotional Branding. Allworth Press, New York (2009)
C Rapaille,The Culture Code, Broadway Books, New York (2006)