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Getting Global With Social Media

By: Colette Mason and Ian Gibbins
Posted: July 9, 2012, from the August 2012 issue of GCI Magazine.

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If, via your current social media efforts, your numbers are increasing, you’re doing something right. If they’re decreasing, it’s time to try a new strategy. And if they’re staying the same, it might be time to amp up your social media presence a little further, perhaps by engaging a new outlet (adding a Twitter feed in addition to a Facebook page, for example) or trying new engagement tactics (asking more questions, contests with winners, etc.)

Planning for the Long-term

Your social media following is a digital asset for your business, and it needs nurturing and respect to truly flourish. Don’t micromanage it. People can become quite absorbed interacting with their community, so resist the urge to check things every five minutes.

Once you understand how the relationships work—and how you can branch them out to work to your advantage—you may consider automating certain parts of your social media campaigns to save you time and effort, provided you don’t make your followers feel they are talking to a robot. Always make sure the human touch of your social media channels remain at the forefront.

The reason social media is so successful as a platform for promoting brands is because relationships are developed naturally over a period of time. The nurturing of these relationships is paramount, and it takes time and effort, especially to relate on a global level. However, correctly executed, social media efforts can bring in positive results, new fans and followers, and new business opportunities on a daily basis for your brand.

Colette Mason is a product creator, marketing expert, Web geek, author of Social Media Success in 7 Days and an inspirational speaker.

Ian Gibbins is a social media marketer, inspirational speaker, trainer and author of The New Guide to Social Media Profits. He delivers private sector workshops on a one-on-one or group basis to help businesses understand social media and create their own social media