Most Popular in:

Marketing

442

Am I Talking to Myself? A Case Study on Rebranding

224

Talking Tech

170

Effective Sampling Strengthens Brands

142

The Face of Change: Social Media's Impact on Beauty Branding

98

Ethnic Skin Care: An Opportunity for Personal Connection

97

Not Just a Pretty Face: The Power of a Celebrity Endorsement

94

Innovative Ways to Promote Your Products in a Tight Economy

88

Buzz Words That Sell

87

Lipstick Factor: Marketing Strategies for a Downturn

80

The Imperative Relevance of Ethnic Hair Care

Email This Item! Print This Item!

Goodbye Big Logos—Hello Snazzy Packaging

By: Julia Anne Matheson and Anna Balichina
Posted: January 9, 2009, from the January 2009 issue of GCI Magazine.

page 4 of 4

Anna Balichina is a law clerk in the Washington, D.C. office of Finnegan.