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Everyone’s a Critic: Are Fragrance Bloggers and Critics Good for the Industry?
By: Jeb Gleason-Allured, Editor, Perfumer & Flavorist
Posted: January 21, 2009
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So, to answer my own headline: yes, fragrance criticism and bloggers are ultimately good for the industry. A lively and devoted discourse is the lifeblood of any art form, and fragrance has for too long been ignored. Ironically, the same technology that has spawned so many facile anonymous critics has also made it possible for the first time to engage in a global conversation about the beauty, magic and passion of perfume. I hope that the industry learns to harness this untapped energy. Ultimately it will help, not harm, the industry. It’s not a perfect system, but then what is?
Jeb Gleason-Allured is the editor of Perfumer & Flavorist magazine, GCI magazine's sister publication. He was inducted as an honorary member of the American Society of Perfumers in 2008. This editorial originally ran in the December 2008 issue of Perfumer & Flavorist magazine.