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Beiersdorf Harmonizes Nivea Logos

Posted: September 29, 2009

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The traditional Nivea lettering that is familiar from tins of Nivea Creme has been retained as part of an evolutionary approach that has preserved the logo’s concise typography. It forms the visual common denominator for the two new Nivea logos. Nevertheless, the basic design of the Nivea and Nivea for Men logos is clearly aligned with the preferences of their target groups: the universal Nivea logo, which is aimed at a predominantly female clientele, is curved and features the subtle use of silver, while the accentuated Nivea for Men logo reflects masculine precision and modernity both verbally and visually.