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The Anatomy of a Beauty Product Photo Shoot

By: George Carter, Shootgallery.com
Posted: February 2, 2010, from the February 2010 issue of GCI Magazine.

page 4 of 4

Final high-resolution files were uploaded to a file transfer protocol (FTP) server for instant access by Murad.

Outcome

High-quality photography of its products continues to be an important part of Murad’s communication strategy—and product images and compositions are used as the primary art in the brand’s catalog, print advertising and collateral. The brand continues to work with its photographers to help meet the challenge of capturing the brand’s heritage and positioning as a premium quality, superior performance and serious science brand in images that still read as fresh and clean. Because the brand materials are so photo-dependent, and due to the brand’s rapport with its customers, Murad receives a tremendous amount of positive feedback whenever it refreshes its images.