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Expanded: Bringing a Beloved Brand Back to Life
By: Brian Budzynski
Posted: April 6, 2010, from the March 2010 issue of GCI Magazine.
page 3 of 3
“We will remain opportunistic in seeking acquisition candidates,” says Klisanich, “that will allow us to expand our capabilities and further drive the category. At the same time, we are continually monitoring consumer trends and working on new brands that meet consumer needs in an EPGP way.”