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Feb 08, 2011 | 11:29 AM CST

Annette Green Joins BobCar for its Beauty Industry Debut

BobCar Mobile Beauty Boutique rendering

The BobCar Experimental Media company will feature mobilized, car beauty boutiques as a new way to reach out to beauty consumers.

Feb 08, 2011 | 11:08 AM CST

Jennifer Lopez Becomes First "Venus Goddess" Ambassador

The celebrity icon will re-record the brand's signature song, to be featured in a variety of promotional efforts.

Feb 07, 2011 | 04:57 PM CST

Brand Name Personal Care Remains Preference for Hispanic Consumers

Despite lower-than-average household income level, U.S. Hispanics indexed higher than non-Hispanics in the consumption of personal care products in 2009; Hispanics have consistently increased spending on personal care products in the past six years.

Feb 07, 2011 | 10:18 AM CST

Holli Westby Joins Atlantic Coast Media Group

Holli Westby

Named vice president of retail sales, the former P&G Prestige vice president will lead ACMG in expanding its distribution channels for retail sales.

Feb 04, 2011 | 09:22 AM CST

Maybelline Launches New Website

The new site features include Explorer tools and editorial-type content on fashion trends and brand inspirations, and the brand is also partnering with YouTube for Fashion Week to live stream runway shows.

Jan 27, 2011 | 12:25 PM CST

CEW Explores Digital Beauty

CEWDigitalBeautyPanel_12711
By: Nancy Jeffries

Three of the most forward thinking women in the industry discussed the state-of-the-art in an evolving digital beauty landscape at CEW’s Women in Beauty Series presentation on Jan. 20, 2011, tracing the beginnings of the digital revolution in beauty to its current place as an integral part of strategic marketing.

Jan 19, 2011 | 12:36 PM CST

The Sweet Smell of Your Brand’s Success

By: Abby Penning

Using fragrance as a key product differentiator for your brand is a unique way to engage consumers with targeted market knowledge and distinctive formulations.

Jan 06, 2011 | 09:28 AM CST

Mintel Beauty Innovation Reveals Key Trend for 2011

"Down to Earth" trend closely linked with sustainability and addresses practicalities of making and marketing green beauty; around the world, antiaging claims are still vital.

Jan 04, 2011 | 11:33 AM CST

Want to Win Consumers? Satisfy Specific Beauty Needs

By: Jeff Falk

Focusing on why consumers are purchasing beauty products, and what feelings such products inspire in them, can lead to better engagement.

Dec 28, 2010 | 11:03 AM CST

From Junk Food to Veggies: Borrowing Marketing Strategies

By: Abby Penning

The ability to shift focuses and ideas and leveraging marketing initiatives that have been successful for other industries.