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New in Marketing (page 106 of 132)

Jan 04, 2011 | 11:33 AM CST

Want to Win Consumers? Satisfy Specific Beauty Needs

By: Jeff Falk

Focusing on why consumers are purchasing beauty products, and what feelings such products inspire in them, can lead to better engagement.

Dec 28, 2010 | 11:03 AM CST

From Junk Food to Veggies: Borrowing Marketing Strategies

By: Abby Penning

The ability to shift focuses and ideas and leveraging marketing initiatives that have been successful for other industries.

Dec 09, 2010 | 09:12 AM CST

Pantone Reveals Color of 2011: Honeysuckle

Pantone Color Institute believes color "lifts spirits and imparts confidence to meet life's ongoing challenges."

Nov 18, 2010 | 12:03 PM CST

More Trend Horizons

By: Jeff Falk

The movements, trends and forces that continue to shape the industry.

Nov 10, 2010 | 10:56 AM CST

Fragrance Foundation Launches Holiday Campaign

Ad placements on telephone kiosks in Manhattan feature colorful atomizer silhouette; foundation's president hopes campaign will "make the millions of consumers who will see this think fragrance, fragrance, fragrance for the holidays.”

Nov 09, 2010 | 03:20 PM CST

Interactive Marketing Partnership Engages Consumers by Engaging Their Talents

By: Jeff Falk

Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.

Nov 09, 2010 | 09:25 AM CST

Perfumania Partners with Episode of The Apprentice, Kim Kardashian

Contestants on the reality show will come up with marketing campaigns for selling the celebrity's new fragrance in Perfumania stores.

Nov 05, 2010 | 11:55 AM CDT

The Mysteries of R&D, Part II: Why Do They Always Say “Not Ready Yet”?

By: Art Rich, PhD

Before a full production run, labeling issues and a variety of testing must be evaluated and conducted.

Nov 05, 2010 | 11:34 AM CDT

The Mystique of Mainstream Middle Eastern Beauty

By: Liz Grubow

A region left somewhat unaffected by the global recession, as well as with a largely young demographic and strong community interest in personal care and appearance, the Middle East’s star is rising in the beauty market.

Nov 05, 2010 | 09:31 AM CDT

Going to the Source: Consumer Testing Groups

By: Alisa Marie Beyer

Make sure your new product is destined to be a must-have before it hits the shelf with targeted, powerful consumer feedback.