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New in Marketing (page 106 of 129)
Sep 07, 2010 | 04:45 PM CDT
Store brands marketers, as well as suppliers and retail chains—will need to double down on product development and innovation.
Aug 31, 2010 | 04:29 PM CDT
By: Leslie Benson
Collaborating with a celebrity makeup artist allows brand further insight into the fashion industry and deeper connections with consumers.
Aug 31, 2010 | 04:16 PM CDT
By: Abby Penning
Votre Vu, a small, direct-selling beauty business, is leveraging its founders’ unique backgrounds and experiences, as well as elements of fun and infotainment to build success.
Aug 31, 2010 | 04:12 PM CDT
By: Jeff Falk
Putting a spin on making a distinction between a fad and a trend—and strategizing on the longer-lived trend.
Aug 31, 2010 | 04:07 PM CDT
By: Bob Scherer
To introduce a product line to new markets, formula updates need to be in line with current trends and packaging changes made to reflect the new formula.
Aug 31, 2010 | 04:02 PM CDT
By: Rob Murphy
How to best leverage the pop-up retail trend for your brand.
Aug 31, 2010 | 11:53 AM CDT
By: Alisa Marie Beyer
An exclusive look into how women view antiaging and what it means to your brand.
Aug 12, 2010 | 10:53 AM CDT
Panel will reveal foreseeable issues and viable opportunities that will help create and shape the future of the beauty industry.
Aug 11, 2010 | 03:28 PM CDT
By: Marta Cammarano, Mariangela Gisonda, Jennifer …
What will the beauty industry be like 10 years from now? The 2010 graduating class of the Master of Professional Studies (MPS) degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology (FIT) forecasted beauty in 2020 when they showcased their final projects at the 10th Anniversary Capstone presentation and reception, May 19, 2010. This is the first of four papers presented at GCImagazine.com. The event recap is available both online and in the Added Value section of GCI’s August issue.
Aug 05, 2010 | 11:52 AM CDT
Retailer finds consumers increasingly accessing its site from smartphones; unique functionality of Sephora iPhone app designed to redefine shopping at Sephora, providing personalized recommendations.