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New in Marketing (page 109 of 132)

Aug 31, 2010 | 04:12 PM CDT

Long Live the Trend

By: Jeff Falk

Putting a spin on making a distinction between a fad and a trend—and strategizing on the longer-lived trend.

Aug 31, 2010 | 04:07 PM CDT

Expanded Market Reach; Updated Formula Call for New Packaging Approach

By: Bob Scherer

To introduce a product line to new markets, formula updates need to be in line with current trends and packaging changes made to reflect the new formula.

Aug 31, 2010 | 04:02 PM CDT

Now You See It, Now You Don’t

By: Rob Murphy

How to best leverage the pop-up retail trend for your brand.

Aug 31, 2010 | 11:53 AM CDT

The Age of Antiaging—A 360-degree View

By: Alisa Marie Beyer

An exclusive look into how women view antiaging and what it means to your brand.

Aug 12, 2010 | 10:53 AM CDT

HBA Announces "Insights from the Top" Panel

Panel will reveal foreseeable issues and viable opportunities that will help create and shape the future of the beauty industry.

Aug 11, 2010 | 03:28 PM CDT

The Future Of Beauty: Redefining the Conversation

MPS degree program in Cosmetics and Fragrance Marketing and Management at FIT
By: Marta Cammarano, Mariangela Gisonda, Jennifer …

What will the beauty industry be like 10 years from now? The 2010 graduating class of the Master of Professional Studies (MPS) degree program in Cosmetics and Fragrance Marketing and Management at the Fashion Institute of Technology (FIT) forecasted beauty in 2020 when they showcased their final projects at the 10th Anniversary Capstone presentation and reception, May 19, 2010. This is the first of four papers presented at The event recap is available both online and in the Added Value section of GCI’s August issue.

Aug 05, 2010 | 11:52 AM CDT

Sephora Launches 'Beauty to Go' Mobile Shopping Experience

Retailer finds consumers increasingly accessing its site from smartphones; unique functionality of Sephora iPhone app designed to redefine shopping at Sephora, providing personalized recommendations.

Aug 03, 2010 | 03:35 PM CDT

The Crossover

By: Jeff Falk

The crossover between marketing and R&D is imperative for the type of success brand owners can hang their hats on, and we all must seek new opportunities for marketing and R&D collaborations.

Aug 03, 2010 | 03:32 PM CDT

A Market Fit—The Evolution of Deodorants and Antiperspirants

By: Abby Penning

Picking up on the key differences of consumer markets gives products new areas of expansion, even when the products offer relatively similar benefits.

Aug 03, 2010 | 02:59 PM CDT

Technology, Science and Beauty Innovation

By: Donna C. Barson

Knowing the latest industry innovations is key to keeping the industry growing.