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New in Marketing (page 110 of 132)
Aug 03, 2010 | 11:52 AM CDT
By: Joan Pisoni
Road show marketing campaigns are ideal for promoting a new brand directly to a target market or to increase awareness for an established brand or service.
Aug 03, 2010 | 10:49 AM CDT
By: Jesse Hill and Aniko Hill
One of the keys to successful branding is developing an emotional connection between the brand and the consumer, and photography is among the most important elements in making this connection.
Jul 15, 2010 | 04:56 PM CDT
Change in distribution patterns as more consumers look to new media to help them find products and the shift in consumer needs are among the topics to be explored.
Jun 29, 2010 | 02:59 PM CDT
The Benchmarking Company's latest report examines consumers' perspectives on Walmart and the retailer's impact on the beauty market; "How consumers are spending their time and dollars inside the store is vital to the entire beauty and personal care industry."
Jun 23, 2010 | 04:16 PM CDT
By: Jeff Falk
Daniela Ciocan talks about building the brand/retail relationship, considering the total brand concept and reinforcing the necessity that all the components of a brand message must elegantly build upon one another.
Jun 23, 2010 | 01:31 PM CDT
Expanding membership intended to further CEW's mission of advancing women in the beauty industry; "time to recognize [men's] contributions and to encourage enhanced participation by them,” says Carlotta Jacobson.
Jun 23, 2010 | 10:07 AM CDT
Awards recognize brand innovations in products, packaging, sales and marketing efforts.
Jun 22, 2010 | 02:59 PM CDT
By: Art Rich, PhD
For those just beginning their marketing career in the beauty industry, learning the basics of ingredient types will facilitate working with an R&D team.
Jun 22, 2010 | 12:31 PM CDT
By: Liz Grubow and Elle Morris
Those groups traditionally dubbed “ethnic” in the U.S.—primarily African-Americans and Hispanics—are a force growing quickly in the hair care market.
Jun 17, 2010 | 09:26 AM CDT
Nicolas Maurer named corporate vice president, global business unit, skin care; new role is part of Beiersdorf's emphasis on skin care as its primary growth vehicle.