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New in Marketing (page 112 of 132)
May 07, 2010 | 12:22 PM CDT
Two-day instore event moves 1,000 pieces; 62% of on-site consumers surveyed said they would make a Maybelline purchase in the future because of the event.
May 05, 2010 | 04:29 PM CDT
Turnkey product marketing application for Apple’s mobile devices designed to allow brands to deliver product experiences through custom-built mobile app; product updates can be made in real time.
May 04, 2010 | 04:01 PM CDT
By: Jeff Falk
There are new brands coming across my desk nearly every day, and though not a whole lot of brands growing 9,000% in two years, there are a number of very successful brands built by characters with a bit of beauty background and intriguing ways to tell their brands’ stories—to set them apart and connect with consumers.
May 04, 2010 | 03:43 PM CDT
By: Alisa Marie Beyer
Adopting a dermatologist affiliation for a brand is a smart strategy that will garner instant consumer interest and appeal.
May 04, 2010 | 03:37 PM CDT
By: Imogen Matthews
A brief look at whether the commonly held lipstick theory holds up in the current economic climate and what companies need to do to plan for a bright future.
May 03, 2010 | 04:46 PM CDT
By: Aniko Hill
Sample packaging may be a consumers first experience with a brand, so creating a strong brand message is critical.
Apr 28, 2010 | 08:54 AM CDT
A report on beauty retailing from consumer intelligence company Mintel shows female baby boomers are increasingly Web savvy, often going online to buy cosmetics and personal care products.
Apr 16, 2010 | 01:08 PM CDT
Panel will look at how consumer perception of exclusivity, luxury and well-being are changing the shape of the beauty industry, and where new new opportunities can be found.
Apr 16, 2010 | 09:48 AM CDT
Company announced it has hired French model Constance Jablonski and Chinese model Liu Wen to serve as new faces in its global campaign.
Apr 15, 2010 | 09:20 AM CDT
A trio of New York University students have won L'Oréal's Brandstorm U.S. marketing case competition, and will go on to compete at an international level.