As beauty brands race to innovate while navigating rising sustainability demands and tightening regulations, packaging plays a more strategic role than ever. Today, the right packaging partner does far more than supply components—they help shape brand success from concept to launch. Choosing the right packaging supplier is now a strategic decision, not just a sourcing task.
Product Development Support Is Becoming Essential
Packaging is just one part of building a successful beauty brand. It all starts with the product inside. Developing a high-quality, safe, effective product can be complex. Berlin Packaging develops exciting new formulas for a comprehensive range of skincare, personal care, and color cosmetics.
Choose from one of our stock formulas, or our in-house team can help you develop a custom solution. We offer a suite of testing and validation services, including formula stability, package compatibility, preservative efficacy testing & RIPT, and other FDA- and OTC-related testing.
Creative Capabilities Are Becoming a Competitive Necessity
BALR Reflect: Bespoke packaging by Berlin Packaging’s Studio One ElevenBerlin Packaging
In the crowded beauty market, brands must stand out in seconds. Packaging plays a critical role in shaping first impressions and telling a compelling brand story—often determining whether a product is noticed or passed over. Partnering with a packaging supplier that designs in-house helps brands move faster and more efficiently, without the cost of an outside agency.
At Berlin Packaging, our design and innovation division, Studio One Eleven designs packaging solutions that help beauty brands differentiate. From brand identities and graphics to structural packaging, our team brings strategy and execution together under one roof—at no additional cost in exchange for your packaging business.
A Global Supply Network Is Now a Competitive Advantage
Supply chain disruptions are unpredictable, so beauty brands need a partner who can adapt quickly when things change. A flexible, resilient supply chain keeps products moving, operations running smoothly, and customers happy. Packaging suppliers with a global footprint have a significant advantage here. Berlin Packaging has a worldwide network of suppliers and exclusive partnerships— across product types and geographies— which allows us to search the globe for the best packaging at the best value. We handle challenges like time zones, language barriers, quality standards, compliance requirements, production scheduling, customs, and logistics so you don’t have to.
Inventory Strategy Matters More Than Ever
Amika Forever Friend: Refillable packaging by Studio One ElevenBerlin Packaging
Inventory strategy plays a significant role in your operational success, including packaging. Excess inventory ties up cash, while stockouts halt production. Berlin Packaging uses people, process, and technology to help customers keep the right amount of inventory at the right time. Our dedicated demand planners combine data, forecasting tools, and ongoing customer conversations to predict future needs, align demand and supply, quickly resolve issues, and stay ahead of changing conditions. Our best-in-class supply planning software helps us prevent both overstock and stockouts.
Sustainability Expertise Is No Longer Optional
Sustainability has become a key priority for consumers and brands, especially in the beauty industry. Your packaging partner needs to understand the latest regulations, materials, and innovations so you can make smart, sustainable choices. Berlin Packaging offers a portfolio of sustainable beauty packaging options, including exclusive refill systems, eco-friendly material alternatives, and lightweighting strategies. Our dedicated team of sustainability experts provides quantitative assessments, regulatory guidance, and communication strategies to help brands achieve their goals with confidence.
Trend Tracking Helps Brands Stay Ahead
Ninu: AI fragrance packaging by Studio One ElevenBerlin Packaging
Understanding consumer motivations, market dynamics, and category trends helps ensure product and packaging success. As the world’s largest Hybrid Packaging Supplier, Berlin Packaging tracks the latest cultural, demographic, and economic trends shaping consumer behavior, preferences, and purchase decisions to best help our customers win in the marketplace. Scan the QR code to learn more about Berlin Packaging and download a free 2026 Beauty Packaging Trends Report to see what’s next for beauty packaging.
Not all packaging suppliers are created equal. It is essential to ask questions about what services they provide that can add value and save you time and money.
