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New in Marketing (page 115 of 128)
Aug 11, 2009 | 02:08 PM CDT
By: Margaret H. Whittaker, Elizabeth Engimann and …
Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.
Jul 31, 2009 | 07:20 PM CDT
By: Alisa Marie Beyer
American women bat a cautious eye at nutraceuticals and nutricosmetics, but still believe in inside-out beauty.
Jul 31, 2009 | 07:12 PM CDT
By: Aniko Hill
The impetus, steps involved and outcome of a rebrand.
Jul 13, 2009 | 09:41 AM CDT
Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.
Jul 08, 2009 | 11:24 AM CDT
By: Jeff Falk
Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.
Jul 06, 2009 | 12:25 PM CDT
By: Jeff Falk
According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.
Jul 06, 2009 | 12:15 PM CDT
By: Pierce Mattie
Twitter’s value extends beyond building brand/consumer relationships and is proving to be an asset in the lab.
Jul 06, 2009 | 11:37 AM CDT
By: Liz Grubow
Creating cradle-to-cradle has implications for ingredient and packaging choices—as well as business and marketing strategies.
Jul 06, 2009 | 09:51 AM CDT
Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
Jun 26, 2009 | 11:48 AM CDT
Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.