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Aug 11, 2009 | 02:27 PM CDT

The New Age of Antiaging

By: Jeff Falk

According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.

Aug 11, 2009 | 02:08 PM CDT

Eco-labels: Environmental Marketing in the Beauty Industry

By: Margaret H. Whittaker, Elizabeth Engimann and …

Selecting an eco-label with which a brand and its target consumer group are most comfortable, translating to success on shelf, first requires an understanding of these eco-labels and their standards.

Jul 31, 2009 | 07:20 PM CDT

Buying into Functional Foods

By: Alisa Marie Beyer

American women bat a cautious eye at nutraceuticals and nutricosmetics, but still believe in inside-out beauty.

Jul 31, 2009 | 07:12 PM CDT

Case Study: Rebranding a Cosmetics Line

Makeup Designory (MUD)
By: Aniko Hill

The impetus, steps involved and outcome of a rebrand.

Jul 13, 2009 | 09:41 AM CDT

Gillette Signs NASCAR Driver as Spokesmodel

Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.

Jul 08, 2009 | 11:24 AM CDT

Men's Hair Care

By: Jeff Falk

Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.

Jul 06, 2009 | 12:25 PM CDT

Making the Brand/Consumer Connection (and sale) Online

By: Jeff Falk

According to a forecast by Forrester Research, online retail will account for 8% of all U.S. retail sales by 2013—a $229 billion feat. GCI magazine asked a panel of online retail experts* about the impact of the channel on brands and strategies.

Jul 06, 2009 | 12:15 PM CDT

Twittering from the Field and the Bench

By: Pierce Mattie

Twitter’s value extends beyond building brand/consumer relationships and is proving to be an asset in the lab.

Jul 06, 2009 | 11:37 AM CDT

Putting on a New Face—Environmentalism’s Impact on Ingredients and Packaging

By: Liz Grubow

Creating cradle-to-cradle has implications for ingredient and packaging choices—as well as business and marketing strategies.

Jul 06, 2009 | 09:51 AM CDT

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.