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New in Marketing (page 117 of 127)
Dec 10, 2008 | 01:03 PM CST
By: Nancy McDonald and Salvador Pliego
It takes breakthrough ingredients and technologies from R&D and imaginative marketing ideas to make new product magic.
Dec 10, 2008 | 12:31 PM CST
By: Donna Barson
Building a successful brand depends on doing a number of things well.
Dec 04, 2008 | 03:41 PM CST
By: Nancy Jeffries, Contributing Editor
2009 promises classic colors and looks in both cosmetics and fashion.
Nov 21, 2008 | 11:29 AM CST
By: Sara Mason
Ethnic cosmetic brands’ discuss 'cause’ marketing and eco-friendly products.
Nov 13, 2008 | 02:07 PM CST
Brand's campaign integrated tie-in to Wal-Mart's Soundcheck music Web site; aims at younger female consumers.
Nov 05, 2008 | 02:41 PM CST
By: Alisa Marie Beyer, The Benchmarking Company
Nutricosmetics and cosmeceuticals serve consumers whose lifestyles lead them to naturals. Yet, the majority of consumers can’t define what these products are, even while willing to use them.
Nov 05, 2008 | 01:18 PM CST
By: Aniko Hill
Branding transcends fashion or trends, but there are points in companies’ growth trajectories in which relaunching a brand reconnects with target consumers and strengthens the relationship.
Nov 04, 2008 | 02:59 PM CST
Beautyfix.com launches quarterly beauty sampling program to introduce consumers to new brands and products.
Oct 22, 2008 | 10:20 AM CDT
In a campaign to "let the product's efficacy speak for itself," Vaseline enlists small-town America resident to spread the word about its new skin care product.
Oct 14, 2008 | 11:50 AM CDT
By: Alisa Marie Beyer
Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.