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Marketing

New in Marketing (page 123 of 124)

Apr 23, 2007 | 09:58 AM CDT

Brand Gets Formula & Ad Makeover

New campaign for Nair highlights evolution of both the brand and the product...

Apr 02, 2007 | 10:49 AM CDT

Scent Sleuth: The Fragrance Dilemma

By: Nancy C. Hayden

The current world of fragrance supply demands creativity, networking and “homework” from smaller brands looking for suppliers.

Apr 02, 2007 | 10:45 AM CDT

Trade Routes: The Rising Price of Sameness Fatigue

By: Michael Wynne

Companies must introduce change into product lines and procedures to achieve innovative results.

Apr 02, 2007 | 10:39 AM CDT

Marketing Matters: Multi-channeling Key to Success

By: Donna C. Barson

Successful multi-channeling can help a brand thrive in a changing retail market.

Apr 02, 2007 | 10:10 AM CDT

The Spirit of the Brand

By: Jeff Falk

Fragrance, or lack thereof, is elemental to brands. GCI magazine asks industry experts to consider fragrancing trends and the role of fragrances in skin care brands.

Mar 05, 2007 | 09:44 AM CST

Marketing Matters: Values Shape Purchasing Styles

By: Liz Grubow

Cultural values and rituals have a significant impact on the purchasing habits of consumers.

Feb 20, 2007 | 10:23 AM CST

Web 2.0 and the Cosmetic Industry

By: Randy Schueller and Perry Romanowski

Media sites and online forums provide a glimpse of how consumers are thinking about beauty.

Feb 12, 2007 | 02:30 PM CST

Marketing Matters: Are You a Trend Watcher?

By: Donna C. Barson, MBA

When I was in elementary school one of my friends wanted to be a fortune teller—but often it’s me who feels like one since I am constantly on the lookout for what might be happening next in the personal care industry...

Feb 02, 2007 | 02:12 PM CST

Sustaining Natural Growth

By: Karen A. Newman

Growth in natural and organic personal care products is strong, but it’s not been without its challenges including definitions and enforcement, channel expansion, sustainability and supply chain management.

Dec 05, 2006 | 10:15 AM CST

Marketing Matters: Hold the Eulogies

By: Donna C. Barson, MBA

Radio and television continue to be relevant marketing outlets, and new ones have yet to be proven as outright replacements for the tried and true.