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New in Marketing (page 123 of 128)
Jun 27, 2008 | 09:06 AM CDT
Addition of athletes as faces of CoverGirl cosmetics a first...
Jun 17, 2008 | 03:09 PM CDT
The annual Fragrance Business event within HBA Global Expo, hosted by GCI magazine, focuses on the business of fragranced products through a unique conference, awards luncheon and fragrance pavilion…
Jun 16, 2008 | 12:01 PM CDT
By: Jeff Falk
Supplemental to Fanning the Flames of Innovation, from the June 2008 issue. MWV (MeadWestvaco) discusses brand/supplier partnerships, brand/packaging strategic uses, sustainable packaging and more.
Jun 09, 2008 | 03:14 PM CDT
By: Alisa Marie Beyer
The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.
Jun 09, 2008 | 03:00 PM CDT
By: Aniko Hill
The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.
May 27, 2008 | 04:13 PM CDT
Pierce Mattie PR’s Picks For 2008 Buzz Words Best Used to Describe, Pitch, Sell Your Product in the Lifestyle, Beauty and Fashion Industries
May 01, 2008 | 03:29 PM CDT
By: Nancy C. Hayden
Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.
May 01, 2008 | 03:26 PM CDT
By: Donna C. Barson
Strategic product marketing is the key to getting consumers to buy during tight economic times.
Apr 10, 2008 | 04:50 PM CDT
Brand states the channel signals a new approach to its online marketing; effort to chart future of online media in the consumer space...
Apr 10, 2008 | 03:31 PM CDT
Island Def Jam Music Group launches hip-hop label in partnership with TAG Body Sprays...