Most Popular in:


New in Marketing (page 123 of 132)

Oct 13, 2008 | 04:51 PM CDT

Marketing Matters: Marketing in a Shrinking Marketplace

By: Donna Barson

The retail marketplace continues to contract with every merger or buyout. How do marketers cope with the growing number of super companies?

Oct 10, 2008 | 04:38 PM CDT

Beauty Advertising That Gets Results

By: Alisa Marie Beyer

Is your beauty advertising resonating and connecting with female consumers? Is it building a brand relationship with them that is leading to increased sales? What does it take to create an insanely good beauty advertisement?

Oct 10, 2008 | 04:13 PM CDT

Thinking Outloud: Paint It Black

By: Jeff Falk

Nothing stands out from the all-black crowd of recent fragrance releases for men.

Oct 10, 2008 | 04:10 PM CDT

Chemical Reaction: Cognitive Dissonance

By: Steve Herman

There are brand owners who employ a manipulative marketing strategy called “cognitive dissonance,” creating a disconnect that separates a product from its intended purpose, which then becomes the key to its success.

Oct 09, 2008 | 10:29 AM CDT

Marketing Matters: Fuel Costs Affect Beauty Buys

By: Liz Grubow

People admit to making different choices due to high gas prices.

Oct 07, 2008 | 12:26 PM CDT

Meet the Press: Beauty Editors Speak Out

By: Leslie Benson

Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.

Oct 03, 2008 | 03:09 PM CDT

The Naturals Consumer: 12 Truths

By: Jeb Gleason-Allured

The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.

Sep 16, 2008 | 11:57 AM CDT

CoverGirl Cosmetics Confirms Partnership with Ellen DeGeneres

CoverGirl_Ellen DeGeneres

Comedienne's face will be the focus of new advertisements in January 2009; company says she is the "the quintessential CoverGirl."

Sep 12, 2008 | 12:05 PM CDT

SpongeTech Launching Campaign on SIRIUS XM Radio

National ad campaign for foaming sponges hits air in September; company cites success of two shows in promoting products to loyal audience.

Sep 08, 2008 | 07:58 PM CDT

Mexican Star Becomes Olay Spokeperson

Lucero selected to represent the skin care line in the U.S. and Mexico; to be featured in Hispanic media outlets.