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Apr 02, 2008 | 10:40 AM CDT

Starting Point: Skin Care’s New Surge

By: Karen A. Newman

One light gives you more hair, and one light gives you less …

Apr 02, 2008 | 10:35 AM CDT

High Performance, Good Business

By: Jeff Falk

GCI magazine recently spoke with skin care marketers about their businesses. Although their products target different, specifically defined segments of the market, there are caveats across the board—notably that today’s hyper-aware consumers expect products to perform at a high level and that the partnership between R&D and marketing is paramount in meeting this expectation.

Mar 31, 2008 | 11:41 AM CDT

Bath and Body Travel Packettes: Q&A with Lisa Hoffman

When interviewing marketers about executive travel lifestyles, the importance of travel kits and travel-sized personal care products to business travelers became evident. Lisa Hoffman, founder of Lisa Hoffman Beauty, shared with GCI magazine her take on the travel product market...

Mar 12, 2008 | 12:41 PM CDT

PLMA President Addresses Need for Innovation

Brian Sharoff's recent presentation declares that store brands require more innovation, creativity for future sales momentum...

Mar 05, 2008 | 11:24 AM CST

Marketing Matters: Why She Won’t Buy Naturals ...

By: Alisa Marie Beyer

Though natural/organic products seem to dominate beauty headlines, there is a substantial group of consumers loyal to science-based brands. A recent study compares traditional beauty consumers with those committed to natural/organic products.

Mar 05, 2008 | 10:45 AM CST

Cover Story: In Step

By: Jeff Falk

The proliferation and success of cosmetic pens and pencils has depended on refinements of proven technologies and varied ongoing collaborations.

Feb 12, 2008 | 11:18 AM CST

Johnson's Launches Comprehensive Marketing Campaign

Online "advertainment" shorts to promote brand; flash animation ads tap under-utilized platform for the company...

Feb 12, 2008 | 11:07 AM CST

Burt's Bees Launches Campaign

"Natural Vs." campaign seen as a broader consumer educational effort on natural personal care products...

Feb 11, 2008 | 03:21 PM CST

Marketing Matters: Private Label Grows Up

By: Donna C. Barson

Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?

Feb 11, 2008 | 03:06 PM CST

Collaborations and the Golden Rule

By: Jeff Falk

The fragrance market and its consumers are always evolving. GCI magazine asked two industry experts how suppliers and marketers anticipate changes in order to continue helping brands successfully market fragrance, about the role of partnerships for long-term success and how best to engage consumers—today and tomorrow.