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New in Marketing (page 124 of 128)
Apr 02, 2008 | 10:42 AM CDT
By: Liz Grubow, LPK Beauty Group
Regardless of how they are delivered—topically, ingestible or both—cosmeceuticals bring performance and ease of use, as well as surprise and delight, to the consumer.
Apr 02, 2008 | 10:40 AM CDT
By: Karen A. Newman
One light gives you more hair, and one light gives you less …
Apr 02, 2008 | 10:35 AM CDT
By: Jeff Falk
GCI magazine recently spoke with skin care marketers about their businesses. Although their products target different, specifically defined segments of the market, there are caveats across the board—notably that today’s hyper-aware consumers expect products to perform at a high level and that the partnership between R&D and marketing is paramount in meeting this expectation.
Mar 31, 2008 | 11:41 AM CDT
When interviewing marketers about executive travel lifestyles, the importance of travel kits and travel-sized personal care products to business travelers became evident. Lisa Hoffman, founder of Lisa Hoffman Beauty, shared with GCI magazine her take on the travel product market...
Mar 12, 2008 | 12:41 PM CDT
Brian Sharoff's recent presentation declares that store brands require more innovation, creativity for future sales momentum...
Mar 05, 2008 | 11:24 AM CST
By: Alisa Marie Beyer
Though natural/organic products seem to dominate beauty headlines, there is a substantial group of consumers loyal to science-based brands. A recent study compares traditional beauty consumers with those committed to natural/organic products.
Mar 05, 2008 | 10:45 AM CST
By: Jeff Falk
The proliferation and success of cosmetic pens and pencils has depended on refinements of proven technologies and varied ongoing collaborations.
Feb 12, 2008 | 11:18 AM CST
Online "advertainment" shorts to promote brand; flash animation ads tap under-utilized platform for the company...
Feb 12, 2008 | 11:07 AM CST
"Natural Vs." campaign seen as a broader consumer educational effort on natural personal care products...
Feb 11, 2008 | 03:21 PM CST
By: Donna C. Barson
Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?