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Feb 12, 2008 | 11:18 AM CST
Online "advertainment" shorts to promote brand; flash animation ads tap under-utilized platform for the company...
Feb 12, 2008 | 11:07 AM CST
"Natural Vs." campaign seen as a broader consumer educational effort on natural personal care products...
Feb 11, 2008 | 03:21 PM CST
By: Donna C. Barson
Private label personal care brands continue to grow in prevalence and are emerging as a major threat to national brands. What does this mean to the savvy marketer?
Feb 11, 2008 | 03:06 PM CST
By: Jeff Falk
The fragrance market and its consumers are always evolving. GCI magazine asked two industry experts how suppliers and marketers anticipate changes in order to continue helping brands successfully market fragrance, about the role of partnerships for long-term success and how best to engage consumers—today and tomorrow.
Jan 15, 2008 | 10:36 AM CST
Globally, counterfeit trade, including brand diversion, is expected to exceed $900 billion by 2010, according to the World Trade Organization. Brand security measures must be considered and acted upon in the early marketing stages, and these measures should be evaluated along the entire supply chain.
Jan 10, 2008 | 04:10 PM CST
By: Alisa Marie Beyer
Listening to both positive and negative consumer feedback provides an opportunity to learn, grow and ultimately improve market share by truly delivering what consumers want.
Dec 10, 2007 | 11:47 AM CST
By: Liz Grubow
Meeting new expectations inherent in the green trend, in concert with maintaining elegant and sophisticated packaging across beauty and personal care categories, will change the landscape of the brand experience and the relationship that marketers have with their customers.
Dec 10, 2007 | 11:04 AM CST
By: Karen A. Newman
P&G’s Martin Hettich builds on the Febreze promise one move at a time.
Nov 08, 2007 | 04:15 PM CST
By: Nancy C. Hayden
Fragrance provides a sensual lift and mood elevation for bath and body products, and personal care products, as a whole, are taking advantage of the mystique of fragrance by adding a twist that is reinvigorating the fragrance industry.
Nov 08, 2007 | 04:13 PM CST
By: Donna C. Barson
Successful innovation and brands require more than inspired ideas and sweat equity. Examining young companies that have been successful illustrates that marketing truly matters.