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New in Marketing (page 126 of 131)

Aug 05, 2008 | 09:42 AM CDT

Marketing Skin Care

Gina Daines, Director of Marketing, Amatokin
By: Leslie Benson

Supplement two of two to 'Skin Care Thinks Small to Deliver Big'...

Aug 05, 2008 | 09:36 AM CDT

Looking to the Future of Skin Care

By: Leslie Benson

Supplement one of two to 'Skin Care Thinks Small to Deliver Big'...

Jun 27, 2008 | 09:06 AM CDT

CoverGirl Names Gymnasts Brand Ambassadors

Addition of athletes as faces of CoverGirl cosmetics a first...

Jun 17, 2008 | 03:09 PM CDT

Registration Open for HBA Global Expo and Fragrance Business

The annual Fragrance Business event within HBA Global Expo, hosted by GCI magazine, focuses on the business of fragranced products through a unique conference, awards luncheon and fragrance pavilion…

Jun 16, 2008 | 12:01 PM CDT

Beyond One Dimensional

By: Jeff Falk

Supplemental to Fanning the Flames of Innovation, from the June 2008 issue. MWV (MeadWestvaco) discusses brand/supplier partnerships, brand/packaging strategic uses, sustainable packaging and more.

Jun 09, 2008 | 03:14 PM CDT

Marketing Matters: Five Secrets of Beauty Ads

By: Alisa Marie Beyer

The contemporary consumer wants to feel emotion—and understand the bottom line of an ad—in a flash.

Jun 09, 2008 | 03:00 PM CDT

Authentic Expressions

By: Aniko Hill

The best brands stand for something, and a lifestyle brand embodies the values of its target group. Successful lifestyle branding means creating an emotional connection to the market, based on a bigger idea and an artistic expression to create an emotional connection. Although the ideas are often conceptual, there are ways to approach brand-building from a logical and quantitative process.

May 27, 2008 | 04:13 PM CDT

Buzz Words That Sell

Pierce Mattie PR’s Picks For 2008 Buzz Words Best Used to Describe, Pitch, Sell Your Product in the Lifestyle, Beauty and Fashion Industries

May 01, 2008 | 03:29 PM CDT

Scent Sleuth: Fragrance Trends in Hair Care

By: Nancy C. Hayden

Fragrance plays a critical role in hair care products, particularly in shampoo, and an understanding of broad fragrance trends and effective use of scent create a distinct on-shelf advantage.

May 01, 2008 | 03:26 PM CDT

Marketing Matters: Marketing in Recessionary Times

By: Donna C. Barson

Strategic product marketing is the key to getting consumers to buy during tight economic times.