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New in Marketing (page 4 of 113)

Mar 27, 2014 | 03:00 PM CDT

Online Beauty Communities Show Influence

According to Diagonal Reports, new online groups are displacing advertisers and marketers to shape a new beauty agenda.

Mar 25, 2014 | 02:55 PM CDT

The Total Sensory Package

By: Lisa Doyle

Create a unique sensory experience with distinctive packaging.

Mar 25, 2014 | 08:57 AM CDT

Aveeno Celebrates the Oat with New Online Video Series

"The Beauty of Nature, Active Naturals Oat for Your Skin," a series of video narratives celebrating ingredients found in nature and their potential to help enhance one's natural beauty, features Aveeno brand ambassador Jennifer Aniston.

Mar 24, 2014 | 04:39 PM CDT

New Ways to Buy at the Beauty Counter and Beyond

By: Abby Penning

New innovations in beauty retailing utilize technology and touch, and help increase consumer-brand interactivity.

Mar 24, 2014 | 04:05 PM CDT

The Power of Retail Displays

By: Patti Pellegrin

Beauty brands should work with retail display companies to help promote their products and engage customers at a shopper level.

Mar 24, 2014 | 03:57 PM CDT

Responsive Mobile Site Design

By: Zachary Thacher

A mobile strategy is a must for today’s beauty brands, but knowing how to best optimize your brand’s web experience isn’t always easy.

Mar 24, 2014 | 03:28 PM CDT

The Beauty of Data-driven Loyalty

By: Naomi Kasolowsky

Loyalty isn’t—and shouldn’t be—easy to cultivate in consumers. Putting in the work and gaining knowledge from user-supplied data helps brands build a stronger, more authentic, more meaningful and more useful connection.

Mar 24, 2014 | 03:26 PM CDT

Stop Collecting Underpants and Start Making Money!

By: Alisa Marie Beyer

Without a plan—and a strong adherence to that plan—profit might never be in the future for your beauty brand.

Mar 24, 2014 | 03:02 PM CDT

The Beauty in a Legacy

By: Abby Penning

A family tradition of truffles, botanical oils and beauty has helped build the base for great success for skin care brand Skin&Co Roma.

Mar 24, 2014 | 11:18 AM CDT

New John Frieda Marketing Video Features the Statue of Liberty

The video, titled "A Girl’s Got To Be Free,” was developed to support the complete line of John Frieda Frizz Ease Hair Care products.