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New in Marketing (page 4 of 109)
Feb 24, 2014 | 10:15 AM CST
According to Defy Media's second annual "Acumen Report: Brand New Man," empowered male consumers are taking charge of household shopping duties and making thoughtful decisions when it comes to the brands he brings home.
Feb 21, 2014 | 03:52 PM CST
By: Tom Wilscam
A brief look at the grooming habits of men around the world by a man who’s been there.
Feb 21, 2014 | 03:37 PM CST
By: Rob Walker, Euromonitor International
There have been big changes in men’s grooming in a relatively short space of time. As a result, it is now one of the most opportunity-rich categories in beauty and personal care.
Feb 21, 2014 | 03:24 PM CST
By: Imogen Matthews
As the BB cream trend grows into CC, DD, EE and options all down the alphabet, consumers continue to be drawn to these multifunctional products—but is there a bursting bubble in the category’s future?
Feb 21, 2014 | 03:11 PM CST
By: Sheri L. Koetting
Design with direction. By laying out goals, targets and parameters ahead of time, you are much more likely to come out with a successful design in any project.
Feb 21, 2014 | 02:48 PM CST
By: Alisa Marie Beyer
Don’t jeopardize the story of your beauty brand—avoid these seven storytelling pitfalls.
Feb 21, 2014 | 02:15 PM CST
By: Fernanda Bonifacio
Retail and production expands in Brazil while regulatory snafus slow sales growth.
Feb 21, 2014 | 02:00 PM CST
By: Jeff Falk
Connecting the dots between the animal brain, fragrance and men's grooming products.
Feb 20, 2014 | 10:52 AM CST
By: Jonny Rowntree
Packaging sells—but what are consumers truly seeing when they look at beauty product packaging?
Feb 20, 2014 | 10:20 AM CST
The two global beauty companies are teaming on Coty fragrance distribution through Avon representatives in Brazil.