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Dec 26, 2014 | 11:03 AM CST

Anti-aging Skin Care Not Resonating With Older Consumers

According to a Canadean, consumer adoption of anti-aging skin care routines is low despite high interest in the products, indicating that marketers are failing to connect with a majority of consumers who are most interested in their products; brands not getting their messaging right when they talk to older consumers—a group comfortable with their age.

Dec 22, 2014 | 01:50 PM CST

Different Shades: The Technology to Try Makeup Virtually

By: Victor Shaburov

Technology is coming to the rescue with a number of apps designed to show the user how they appear in certain makeup, without the work of applying any. Many of these apps are primitive, and simply involve taking a selfie and letting the user play with a few color filters. But more advanced 3D face tracking apps will soon let users genuinely see themselves in makeup with a few easy selections, trying out new looks within seconds (and without the bother of makeup remover). Future makeup apps, offering a real time “like looking into a mirror” experience of actually seeing your live face in motion and accentuated by virtual makeup effects, could help users quickly settle on new looks, and even help to guide users in applying real makeup.

Dec 19, 2014 | 01:59 PM CST

The Rapid Rise of the Beauty Advent Calendar

Traditionally, advent calendars have been associated with the confectionary space, and have often been targeted at younger consumers. However, this concept is expanding as innovation concepts traditionally found in food and drink migrate into the personal care space. Advent calendars within the beauty space are now gaining rapid traction as a seasonal "must-have" for consumers.

Dec 02, 2014 | 10:45 AM CST

Arden Signs Supermodel Karlina Caune as Brand Ambassador

In addition to appearing in the brand's advertising campaigns, marketing programs and at public relations events, Caune will be an active participant in Elizabeth Arden's digital and social media platforms.

Dec 01, 2014 | 05:03 PM CST

Holiday Retail Report Reveals New Consumer Expectations

EGC Group notes consumers' expectations for seamless experiences from in-store to digital are on the rise; consumers report they're willing to pay more for great experiences with brands.

Nov 14, 2014 | 02:48 PM CST

Beauty Holiday 2014 Outlook

For the first time in a decade, according to The NPD Group, the performance of the overall skin care category is below that of fragrances; taking advantage of opportunities in unexpected spaces is key in today’s shifting prestige beauty market,

Oct 27, 2014 | 02:02 PM CDT

Nivea Men to Sponsor Newly Launched Fall Experimental Football League

Nivea Men will have significant on-field presence with patches on jerseys, logos on helmets and a logo on the 50-yard line.

Oct 27, 2014 | 12:10 PM CDT

What I Haven’t Got

By: Jeff Falk

When you get down to it, there is often a disconnect between what consumers want/need and what is sold to them and how.

Oct 27, 2014 | 11:51 AM CDT

The Power of Product Sampling

By: Jeana Delano

Giving away free samples of products can actually be more beneficial than discounting.

Oct 27, 2014 | 11:41 AM CDT

How To Maximize Your E-mail Marketing Efforts

By: Beth Cochran

E-mail marketing remains the most effective way to turn potential consumers into actual consumers.