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New in Marketing (page 47 of 73)
Dec 09, 2010 | 09:12 AM CST
Pantone Color Institute believes color "lifts spirits and imparts confidence to meet life's ongoing challenges."
Nov 18, 2010 | 12:03 PM CST
By: Jeff Falk
The movements, trends and forces that continue to shape the industry.
Nov 10, 2010 | 10:56 AM CST
Ad placements on telephone kiosks in Manhattan feature colorful atomizer silhouette; foundation's president hopes campaign will "make the millions of consumers who will see this think fragrance, fragrance, fragrance for the holidays.”
Nov 09, 2010 | 03:20 PM CST
By: Jeff Falk
Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.
Nov 09, 2010 | 09:25 AM CST
Contestants on the reality show will come up with marketing campaigns for selling the celebrity's new fragrance in Perfumania stores.
Nov 05, 2010 | 11:55 AM CDT
By: Art Rich, PhD
Before a full production run, labeling issues and a variety of testing must be evaluated and conducted.
Nov 05, 2010 | 11:34 AM CDT
By: Liz Grubow
A region left somewhat unaffected by the global recession, as well as with a largely young demographic and strong community interest in personal care and appearance, the Middle East’s star is rising in the beauty market.
Nov 05, 2010 | 09:31 AM CDT
By: Alisa Marie Beyer
Make sure your new product is destined to be a must-have before it hits the shelf with targeted, powerful consumer feedback.
Nov 04, 2010 | 10:07 AM CDT
Bloom predicts future fragrance trends related to the beauty industry and offers tips on how to entice more fragrance consumers.
Nov 04, 2010 | 09:22 AM CDT
Themes include reduction of some ingredients, defining natural and blurring category expectations.