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Dec 09, 2010 | 09:12 AM CST
Pantone Reveals Color of 2011: Honeysuckle
Pantone Color Institute believes color "lifts spirits and imparts confidence to meet life's ongoing challenges."
Nov 18, 2010 | 12:03 PM CST
More Trend Horizons
By: Jeff Falk
The movements, trends and forces that continue to shape the industry.
Nov 10, 2010 | 10:56 AM CST
Fragrance Foundation Launches Holiday Campaign
Ad placements on telephone kiosks in Manhattan feature colorful atomizer silhouette; foundation's president hopes campaign will "make the millions of consumers who will see this think fragrance, fragrance, fragrance for the holidays.”
Nov 09, 2010 | 03:20 PM CST
Interactive Marketing Partnership Engages Consumers by Engaging Their Talents
By: Jeff Falk
Maybelline New York engaged consumers to drive both interaction with the products and endorsing purchase at its retail partner CVS/pharmacy.
Nov 09, 2010 | 09:25 AM CST
Perfumania Partners with Episode of The Apprentice, Kim Kardashian
Contestants on the reality show will come up with marketing campaigns for selling the celebrity's new fragrance in Perfumania stores.
Nov 05, 2010 | 11:55 AM CDT
The Mysteries of R&D, Part II: Why Do They Always Say “Not Ready Yet”?
By: Art Rich, PhD
Before a full production run, labeling issues and a variety of testing must be evaluated and conducted.
Nov 05, 2010 | 11:34 AM CDT
The Mystique of Mainstream Middle Eastern Beauty
By: Liz Grubow
A region left somewhat unaffected by the global recession, as well as with a largely young demographic and strong community interest in personal care and appearance, the Middle East’s star is rising in the beauty market.
Nov 05, 2010 | 09:31 AM CDT
Going to the Source: Consumer Testing Groups
By: Alisa Marie Beyer
Make sure your new product is destined to be a must-have before it hits the shelf with targeted, powerful consumer feedback.
Nov 04, 2010 | 10:07 AM CDT
Fragrance Foundation's Rochelle Bloom from Luxe Pack Monaco
Bloom predicts future fragrance trends related to the beauty industry and offers tips on how to entice more fragrance consumers.
Nov 04, 2010 | 09:22 AM CDT
Mintel Predicts Trends for Consumer Packaged Goods
Themes include reduction of some ingredients, defining natural and blurring category expectations.