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New in Marketing (page 47 of 113)
Mar 22, 2013 | 04:34 PM CDT
By: Rob Walker, Euromonitor International
Multitasking beauty products are on the rise, with multifunctionality dominating many color brand strategies. The resulting growth is not without a downside.
Mar 22, 2013 | 04:21 PM CDT
By: Sara Mason
A color preview for spring and summer 2013.
Mar 22, 2013 | 04:01 PM CDT
By: Alisa Marie Beyer
As consumers’ thirst for amazing clinical results continues to grow, a new segment of the beauty shelf is sitting up and taking notice—color.
Mar 22, 2013 | 03:49 PM CDT
By: Daniela Ciocan
Does consumer feedback result in foolproof buying decisions?
Mar 22, 2013 | 03:31 PM CDT
By: Jeff Falk
If being trendy is the cornerstone of your beauty brand, you may want to look into building a firmer footing.
Mar 22, 2013 | 03:18 PM CDT
By: Michael Tarquinio
A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.
Mar 21, 2013 | 04:52 PM CDT
The winners of the CEW(UK) 2013 Beauty Awards will be announced April 26, 2013.
Mar 21, 2013 | 04:11 PM CDT
Growing in exhibition space and exhibitors, the event focuses on bringing luxury packaging innovations and trends to the beauty/cosmetics/fragrance, personal care, food, wine and spirits, fashion/accessories, jewelry/watches and more.
Mar 21, 2013 | 10:27 AM CDT
Lauren Andersen will play an integral role in debuting the newly revamped Avon Color line, set to launch in summer 2013.
Mar 20, 2013 | 11:10 AM CDT
A blog post from Kline & Company focuses on the challenges and opportunities in the mass beauty category, one of the most competitive in the industry.