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Jul 16, 2012 | 09:08 AM CDT
By: James Lowry and Mark Lusky
Product quality must carry the long-term success of any sales campaign; however, when it comes to consumer appeal, first impressions count for a lot. When you’re sitting on the shelves next to some fairly formidable competition or when you’re vying for attention in a Web-centric environment, first looks may be all you get.
Jul 13, 2012 | 10:02 AM CDT
The new beauty service from the mass retailer is being tested in more than 25 stores near Chicago.
Jul 11, 2012 | 09:44 AM CDT
An extension of the beauty company's popular online makeover tool, the app is optimized for smart mobile devices and further encourages digitially engaged shopping.
Jul 10, 2012 | 10:55 AM CDT
By: Joe Duffy
When rebranding a beauty line, it’s time to put a good design differentiator to work.
Jul 10, 2012 | 10:31 AM CDT
By: Kelley Styring
In studying one-armed and -handed consumers, opportunities for better packaging convenience and innovation quickly arise.
Jul 10, 2012 | 09:46 AM CDT
In the wake of the acquisition, the beauty branding firm is rebranding to HatchBeauty Labs and will offer R&D product development work in addition to marketing and strategy services.
Jul 09, 2012 | 05:26 PM CDT
By: Colette Mason and Ian Gibbins
In a competitive industry, trying to stand out through social media can seem a daunting task. Here’s some advice to get you on the right track for a larger global presence for your brand.
Jul 09, 2012 | 04:25 PM CDT
By: Alisa Marie Beyer
It’s no secret that celebrity endorsements are a crucial element of a successful brand, but only if your famous face speaks to your target consumer.
Jul 09, 2012 | 03:55 PM CDT
By: Jeff Falk
Passion for beauty brand doesn't just come from consumers. It also has to come from brand owners and developers, and sustaining that passion requires constant innovation.
Jul 09, 2012 | 11:47 AM CDT
Hana Zalzal, the founder of Cargo Cosmetics, will stay on with the brand as creative director.