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New in Marketing (page 52 of 127)
Jun 19, 2013 | 11:04 AM CDT
P&G will begin to develop and market fragrances under the Alexander McQueen brand name to expand its business into the fine fragrance category.
Jun 19, 2013 | 10:44 AM CDT
Skin care brand Olay and Latina personality Evette Rios are hosting a Twitter discussion about how Rios maintains her youthful, radiant skin.
Jun 19, 2013 | 10:29 AM CDT
Hoping to show how its range of products can help make life better every day, P&G is hitting the street of Manhattan to hand out sample, offer product demos, provide information and more.
Jun 19, 2013 | 10:15 AM CDT
The NPD Group's Karen Grant wrote a blog post about how one of the best ways beauty brands and products can get attention in today's marketplace is to make a statement.
Jun 17, 2013 | 02:34 PM CDT
For its July 2013 men's and women's offerings, Birchbox is collaborating with USA Network TV show Suits.
Jun 17, 2013 | 02:16 PM CDT
The actress will appear in print and digital campaigns for mark, Avon's beauty and fashion boutique brand.
Jun 17, 2013 | 11:41 AM CDT
By: Abby Penning
In a Q&A with OpenSky founder and CEO John Caplan on the site's new online marketplace, GCI learns how smaller brands can get noticed online and use their size to their advantage.
Jun 13, 2013 | 10:19 AM CDT
On June 12, at Lincoln Center in New York, The Fragrance Foundation unveiled the much anticipated 2013 Fragrance Foundation Awards.
Jun 13, 2013 | 09:54 AM CDT
The Emerging Beauty program is back at Cosmoprof North America, recognizing new brands at the event.
Jun 12, 2013 | 10:03 AM CDT
Making sustainability a bigger force in beauty through materials, processing/manufacturing, and education was the key focus at the 2013 North American edition of the Sustainable Cosmetics Summit, held in New York.