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New in Marketing (page 55 of 128)
May 30, 2013 | 04:18 PM CDT
By: Lisa Katz
Looking to tap into new markets and garner new brand fans is exciting, but more often than not, loyal consumers are where beauty brands can really win the game.
May 30, 2013 | 04:03 PM CDT
By: Alisa Marie Beyer
Why business practices of days gone by are still important to business today.
May 29, 2013 | 05:18 PM CDT
Winners will be announced June 18, 2013, in New York.
May 29, 2013 | 03:11 PM CDT
The Science of Samples program creates a customized plan for each brand designed to deliver hyper-targeted sampling events that drive trial, acquire new customers, and build brand loyalty.
May 28, 2013 | 11:52 AM CDT
See news from TricorBraun, Gerresheimer, Tullis Russell and more, as well as new beauty packages from Albéa, Aptar, Lumson, Quadpack, World Wide Packaging and more.
May 24, 2013 | 03:07 PM CDT
By: Cindy Engstrom
More online shopping means less chance for that personal interaction that beauty brands so often rely on, but it doesn't have to mean there aren't ways to still build and maintain that kind of relationship with loyal customers.
May 24, 2013 | 10:29 AM CDT
Target is helping its beauty-shopping customers find products that are the right fit through its Beauty Concierge service, which is expanding to stores in California, as well as in the Washington D.C. and Minneapolis areas.
May 24, 2013 | 10:25 AM CDT
Aiming to attract time-crunched moms, Unilever beauty brand Vaseline has launched a new marketing campaign for its Spray & Go Moisturizer.
May 23, 2013 | 04:56 PM CDT
By: Abby Penning
The 2013 edition of Cosmoprof North America (CPNA), taking place July 14–16, 2013, at Mandalay Bay in Las Vegas, is featuring a beauty sampling pavilion called Beautique. Located on the main show floor, the Beautique pavilion will be a one-stop beauty shop for attendees who are looking to pick up deluxe-sized samples, including cosmetic, skin care, nails, hair care and other beauty products.
May 23, 2013 | 01:32 PM CDT
The board's mission will be to bring unexpected ideas pertaining to L'Oréal's research fields of interest in order to prepare for the future through the exploration of emerging scientific and technological domains.