Most Popular in:

Marketing

New in Marketing (page 55 of 128)

May 30, 2013 | 04:03 PM CDT

Let's Do Lunch

By: Alisa Marie Beyer

Why business practices of days gone by are still important to business today.

May 29, 2013 | 05:18 PM CDT

2013 CITY Award Finalists Announced

Winners will be announced June 18, 2013, in New York.

May 29, 2013 | 03:11 PM CDT

YouBeauty Utilizing Scientific Targeting for New Sampling Program

The Science of Samples program creates a customized plan for each brand designed to deliver hyper-targeted sampling events that drive trial, acquire new customers, and build brand loyalty.

May 28, 2013 | 11:52 AM CDT

New Positioning, Exhibitions, and More Beauty Packaging News for Late May 2013

See news from TricorBraun, Gerresheimer, Tullis Russell and more, as well as new beauty packages from Albéa, Aptar, Lumson, Quadpack, World Wide Packaging and more.

May 24, 2013 | 03:07 PM CDT

Humanizing the Online Experience

By: Cindy Engstrom

More online shopping means less chance for that personal interaction that beauty brands so often rely on, but it doesn't have to mean there aren't ways to still build and maintain that kind of relationship with loyal customers.

May 24, 2013 | 10:29 AM CDT

Target Expanding Its Beauty Concierge Program to California, D.C., More

Target is helping its beauty-shopping customers find products that are the right fit through its Beauty Concierge service, which is expanding to stores in California, as well as in the Washington D.C. and Minneapolis areas.

May 24, 2013 | 10:25 AM CDT

Vaseline Targets Busy Moms with New Campaign

Aiming to attract time-crunched moms, Unilever beauty brand Vaseline has launched a new marketing campaign for its Spray & Go Moisturizer.

May 23, 2013 | 04:56 PM CDT

Sampling for Better Beauty at the 2013 Cosmoprof North America

Mock up of the Beautique space at Cosmoprof North America
By: Abby Penning

The 2013 edition of Cosmoprof North America (CPNA), taking place July 14–16, 2013, at Mandalay Bay in Las Vegas, is featuring a beauty sampling pavilion called Beautique. Located on the main show floor, the Beautique pavilion will be a one-stop beauty shop for attendees who are looking to pick up deluxe-sized samples, including cosmetic, skin care, nails, hair care and other beauty products.

May 23, 2013 | 01:32 PM CDT

L'Oréal Creates Scientific Advisory Board

The board's mission will be to bring unexpected ideas pertaining to L'Oréal's research fields of interest in order to prepare for the future through the exploration of emerging scientific and technological domains.

May 23, 2013 | 12:58 PM CDT

UEBT Reflects on Ethical Beauty Sourcing for International Day for Biodiversity

To commemorate the International Day for Biodiversity, May 22, 2013, the Union for Ethical BioTrade (UEBT) has published the report of this year’s Beauty of Sourcing with Respect Conference, which focused on how biodiversity is reshaping the beauty industry.