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May 13, 2009 | 04:07 PM CDT
Crisis, Necessity and Desire: Changing the Beauty Game
By: Jeb Gleason-Allured
Fashion Group International’s recent Beauty Game Changers event explored brand success in the current economic environment and trends impacting ongoing success.
Apr 30, 2009 | 12:32 PM CDT
Communicating What Comes Naturally
By: Alexandra Voigt
Mareike von Postel, marketing manager for Weleda North America, sums the company's mission up simply, “We are a different company. Our farmers and partners are where it’s at. Our products don’t start in the lab—they start on the farm.”
Apr 07, 2009 | 03:20 PM CDT
Marketing and R&D Magic: Fostering Our Vital Relationship with Consumers
By: Nancy McDonald and Salvador Pliego
Getting consumers caught up in the magic and promise of beauty requires an escalation of imagination and creation of a real emotional experience—but it cannot be at the expense of integrity.
Apr 07, 2009 | 03:15 PM CDT
Marketing Matters: Shift Toward Simplicity Impacts Skin Care
By: Liz Grubow and Valerie Jacobs
A look at how the economy impacts consumer shopping strategies and the implications for marketers of skin care—and how it’s predicted that opportunity will flow from the adversity.
Apr 07, 2009 | 02:31 PM CDT
Profile: Marketing Global Success
By: Alexandra Voigt
With 35 years of experience and $1 billion in global sales, Artistry has found the formula for longevity. The beauty branch of Amway Corporation obtained more than 200 patents during this time and secured a spot among the top five worldwide beauty companies for more than seven consecutive years. Barb Alviar, manager of beauty marketing for Amway Global, offers insight on the changes.
Mar 16, 2009 | 09:34 AM CDT
Axe Launches Site in Conjunction with New Line
Web site designed to serve as a relatable point of engagement with the brand.
Feb 27, 2009 | 02:36 PM CST
Marketing Matters: Simplify the Message to Create a Stronger Brand
By: Alisa Marie Beyer
Building a strong brand depends on expressing a clear brand message.
Feb 27, 2009 | 10:34 AM CST
Poll Demonstrates Brand/Consumer Connection
Beiersdorf's focus on its Nivea brand paying dividends in both brand recognition and in gaining consumer loyalty.
Feb 20, 2009 | 11:56 AM CST
LPK Names Chief Creative Officer
Nathan Hendricks to lead creative efforts on global branding assignments; previous work includes relaunch of the Herbal Essences brand.
Feb 20, 2009 | 11:24 AM CST
Ferragamo Featured in Video Game
Company's perfume collections are advertised on virtual roadside billboards in racing game.