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Apr 02, 2013 | 03:50 PM CDT

Case Study: Attracting Male Consumers on a Global Level

By: Justin Bullock

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

Apr 02, 2013 | 08:59 AM CDT

Batter Up! Murad Teams with LA Dodgers

Beauty brand Murad has been named the "Official Skincare Partner" of the MLB team the Los Angeles Dodgers for the second year in a row.

Apr 01, 2013 | 04:41 PM CDT

Sebastian Professional, Fashion Designer Mara Hoffman Team Up

Hair care and fashion come together for a new gift set from hair care brand Sebastian Professional.

Mar 28, 2013 | 11:17 AM CDT

ICMAD Now Accepting 2013 CITY Award Entries

All entries for the 2013 CITY Awards program are due by April 15, 2013.

Mar 27, 2013 | 10:11 AM CDT

Gillette Recruits Women to Encourage Male Body Hair Styling

P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.

Mar 26, 2013 | 04:02 PM CDT

CEO Panel to Help Kick Off CPNA

Cosmoprof North America is featuring the PBA CEO panel as part of its offerings this year, discussing opportunities in the professional beauty sector.

Mar 26, 2013 | 07:35 AM CDT

Consistently Compelling: Building a Beauty Brand Throughout the User Journey

By: Thomas Marzano, via InnoCos USA

Building a brand is like growing a personality. Everything we do says something about who we are, and in a brand’s case, about how it is perceived. If consumer perceptions shape a brand’s success, then it is crucial for brands to behave consistently compellingly throughout the user journey.

Mar 25, 2013 | 12:01 PM CDT

The Second Moment of Truth

By: Jim Perry

Purchase engagement represents the first moment of truth between a product and a consumer, but the actual application of the product represents a potentially even more important second moment of truth.

Mar 25, 2013 | 11:34 AM CDT

Sample Packaging Engagement

By: Abby Penning

Engaging consumers with new or revamped products can be difficult, but developing distinct sampling programs with engaging sample packages is definitely a good start.

Mar 25, 2013 | 10:13 AM CDT

Mineral Fusion On Board at Ulta

The mineral-focused beauty brand is appearing on Ulta shelves beginning in March 2013.