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New in Marketing (page 64 of 132)

Apr 05, 2013 | 12:48 PM CDT

CEW Names Beauty Awards Finalists

The winners will be named in New York on May 17, 2013.

Apr 05, 2013 | 12:31 PM CDT

Organic Monitor Looks at Breaking the Green Glass Ceiling

Brands that can successfully position themselves to attract broad consumer groups are breaking through the glass ceiling, according to Organic Monitor.

Apr 04, 2013 | 11:02 AM CDT

Mary Kay Sets Up Pink Carpet at Dallas Film Festival

The pink carpet helps honor the company's 50th anniversary.

Apr 04, 2013 | 10:59 AM CDT

New Beauty Collection from Swarovski, Clarins to Sparkle on HSN

The assortment of beauty products include the exclusive launch of Crystallize Your Lips, a collection of six new lipstick shades.

Apr 04, 2013 | 10:50 AM CDT

L'Oréal Accepting Nominations for Its Women in Digital Next Generation Awards

L'Oréal USA Women in Digital is an initiative that focuses on women working in digital marketing, technology and IT functions. The program offers opportunities for women entrepreneurs to address the beauty industry with technology created by women that engage connected female consumers.

Apr 03, 2013 | 03:32 PM CDT

CEW Explores Strategizing In The Mobile World

By: Nancy Jeffries

Facebook's Erin Hunter, L’Oréal Paris' Kelly Solomon and Macy's Jennifer Kasper share their approaches to utilizing the online landscape to best advantage.

Apr 03, 2013 | 10:49 AM CDT

Cosmetic Sampling at Cultural Events Presents New Opportunities for Outreach

Cosmetic Promotions finds offering samples of beauty products at community and cultural events is a good way to reach the African American and Hispanic American markets.

Apr 02, 2013 | 03:50 PM CDT

Case Study: Attracting Male Consumers on a Global Level

By: Justin Bullock

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

Apr 02, 2013 | 08:59 AM CDT

Batter Up! Murad Teams with LA Dodgers

Beauty brand Murad has been named the "Official Skincare Partner" of the MLB team the Los Angeles Dodgers for the second year in a row.

Apr 01, 2013 | 04:41 PM CDT

Sebastian Professional, Fashion Designer Mara Hoffman Team Up

Hair care and fashion come together for a new gift set from hair care brand Sebastian Professional.