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Marketing

434

Am I Talking to Myself? A Case Study on Rebranding

221

Talking Tech

165

Effective Sampling Strengthens Brands

145

The Face of Change: Social Media's Impact on Beauty Branding

110

Ethnic Skin Care: An Opportunity for Personal Connection

103

Buzz Words That Sell

101

Not Just a Pretty Face: The Power of a Celebrity Endorsement

86

Lipstick Factor: Marketing Strategies for a Downturn

85

Innovative Ways to Promote Your Products in a Tight Economy

83

The Imperative Relevance of Ethnic Hair Care

New in Marketing (page 64 of 74)

Nov 21, 2008 | 11:29 AM CST

Giving Back and the Green Thumb

Afterglow
By: Sara Mason

Ethnic cosmetic brands’ discuss 'cause’ marketing and eco-friendly products.

Nov 13, 2008 | 02:07 PM CST

Dove Campaigns Through Wal-Mart Site

Brand's campaign integrated tie-in to Wal-Mart's Soundcheck music Web site; aims at younger female consumers.

Nov 05, 2008 | 02:41 PM CST

You Can Lead a Woman to Nutricosmetics and Cosmeceuticals, But Will She Try Them?

By: Alisa Marie Beyer, The Benchmarking Company

Nutricosmetics and cosmeceuticals serve consumers whose lifestyles lead them to naturals. Yet, the majority of consumers can’t define what these products are, even while willing to use them.

Nov 05, 2008 | 01:18 PM CST

Launching a Successful Rebrand

By: Aniko Hill

Branding transcends fashion or trends, but there are points in companies’ growth trajectories in which relaunching a brand reconnects with target consumers and strengthens the relationship.

Nov 04, 2008 | 02:59 PM CST

Social Networking Site Spurs Sampling Program

Beautyfix.com launches quarterly beauty sampling program to introduce consumers to new brands and products.

Oct 22, 2008 | 10:20 AM CDT

Brand Seeds Word-of-mouth Campaign

In a campaign to "let the product's efficacy speak for itself," Vaseline enlists small-town America resident to spread the word about its new skin care product.

Oct 14, 2008 | 11:50 AM CDT

Marketing Matters: Understanding the Power of G2G

By: Alisa Marie Beyer

Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.

Oct 14, 2008 | 11:39 AM CDT

Green is Sexy

By: Nancy Jeffries

Long-lasting, hydrating, high-tech, socially responsible and more—the market for color has brand new dimensions.

Oct 13, 2008 | 04:57 PM CDT

Launch Sequence

By: Karen A. Newman

Marjorie Kitzrow has put a 30-year-career’s worth of marketing and brand building experience into the launch of Summersent, the first prestige fragrance for women to be launched by her company, Marjorie Midgarden Fragrances. The company grew from the memorable aroma of a single bloom into a firm dedicated to the creation and marketing of fine fragrance and related products through premium channels.

Oct 13, 2008 | 04:51 PM CDT

Marketing Matters: Marketing in a Shrinking Marketplace

By: Donna Barson

The retail marketplace continues to contract with every merger or buyout. How do marketers cope with the growing number of super companies?