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Marketing

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Am I Talking to Myself? A Case Study on Rebranding

282

Love the Ones You're With: The Importance of Loyal Customers

218

Talking Tech

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Effective Sampling Strengthens Brands

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Vaseline Targets Busy Moms with New Campaign

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Buzz Words That Sell

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Sampling for Better Beauty at the 2013 Cosmoprof North America

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Transforming Inspiration into SKUs

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The Face of Change: Social Media's Impact on Beauty Branding

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Innovative Ways to Promote Your Products in a Tight Economy

New in Marketing (page 7 of 76)

Apr 22, 2013 | 03:18 PM CDT

CEW Announces Nominees for 2013 Achiever Awards

Nominees include women from Clinique, QVC, Revlon and Maybelline New York/Garnier/Essie.

Apr 22, 2013 | 03:09 PM CDT

Kline Examines Amazon's Place in Beauty Retailing

Kline's Nancy Mills sees the online retailer looking to take a larger bite of the beauty retailing marketplace.

Apr 22, 2013 | 03:02 PM CDT

Engaging Consumers Via Mobile Methods

As mobile usage increases and shifts, CPG brands are using mobile advertising to target consumers and drive brand awareness to keep their products top of mind, according to a new report.

Apr 22, 2013 | 02:53 PM CDT

Cosmoprof North America Session to Focus on Digital Marketing

The session will teach attendees how to reframe conversations, budgets and efforts around online strategy based on brand objectives.

Apr 22, 2013 | 02:41 PM CDT

Unilever Announces Achievement in CO2 Emission Reductions

Since 2008, the company has achieved a CO2 reduction of more than one million tonnes from its manufacturing and logistics operations.

Apr 22, 2013 | 02:25 PM CDT

Greenwashing Still Making Consumers Weary of Green Claims, According to Harris Interactive

According to a new poll, eight in ten Americans (80%) say they will seek out green products, but only three in ten (30%) are willing to pay extra for them.

Apr 12, 2013 | 01:17 PM CDT

L'Oréal Affirms Development of Business in China

The beauty company laid out its plans for attracting the next generation of Chinese luxury consumers, namely with the introduction of innovations like Clarisonic and Yves Saint Laurent Beauté.

Apr 11, 2013 | 11:53 AM CDT

Organic Certification, Anniversaries, Skin and Sun Care Options, and More Beauty Packaging News for Mid April 2013

Judith Willilams Skin Experts range with packaging by Lumson

See new packaging from Lumson, Mega Airless, M&H Plastics and more, as well as more news and innovations coming through the beauty packaging market.

Apr 10, 2013 | 11:06 AM CDT

Focus on Hair Care Digital Branding in Europe from L2

This supplement from digital think tank L2 takes a deeper dive into industry trends and best practices in the EU 5 (France, Germany, Italy, Spain and the U.K.) hair care and color market.

Apr 09, 2013 | 03:49 PM CDT

Brand Valuation Company Releases Listing of "Most Valuable Cosmetic Brands"

For the 2013 listing, despite a very slight brand value fall, Olay held its dominant position at the top of the BrandFinance Cosmetics 50 table.