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Sep 22, 2011 | 11:22 AM CDT

Lauder Debuts Interactive YouTube Channel

The dedicated YouTube channel allows users to interact with the Estee Lauder brand, its products and its personalities through how-to videos, behind-the-scenes access, demos and more.

Sep 21, 2011 | 08:43 AM CDT

E-commerce Fuels Billion-dollar Growth in Beauty Purchases

According to a report by Kline & Co., beauty sales have grown by nearly $1 billion since 2005, and are being driven by more online sales, as well as cross-channel marketing efforts on TV and in stores.

Sep 20, 2011 | 10:46 AM CDT

P&G Releases Reseach on Importance of a Good Smile to Hispanics

This research coincides with the launch of the new Crest and Oral B Complete oral care collection.

Sep 06, 2011 | 12:33 PM CDT

Performance of Fragrance Impinges On More Than Scent

By: Irina Barbalova, Euromonitor International

For premium fragrances, distinctive packaging and positioning keys; increasingly important to connect with the consumer on a more emotive level.

Sep 02, 2011 | 03:32 PM CDT

Breakout Brand—Goldfaden Skincare

Goldfaden Skincare product line
By: Mary J. Palmieri

Follow the sun with this month's Breakout Brand from HBA's beauty blogger.

Aug 31, 2011 | 04:09 PM CDT

Case Study: Looking Back to Move a Brand Forward

By: Bob Scherer

Nivea Extends Success to Execution of Gift Sets

Aug 31, 2011 | 04:03 PM CDT

Standing Out in the Crowd

By: Aniko Hill

Packaging is one of the most important brand touch points, as it is typically the first thing a consumer interacts with in a brand experience. But what makes a package have the visual power to get someone’s attention?

Aug 31, 2011 | 02:49 PM CDT

Learning Social Media’s Lessons

By: Katja Bartholmess and Ron Robinson

New social media tools are designed to better engage consumers and increase the impact of social outreach. A look at trends and best practices are step one in putting these tools to use.

Aug 31, 2011 | 02:38 PM CDT

Case Study: Media Mix Conveys Heart of Brand; Establishes Foothold in the Market

By: Ross Glick

Taking on the challenge of conveying high-tech brand without losing the emotion and heart behind it while speaking to target consumers on many different levels.

Aug 29, 2011 | 04:17 PM CDT

Leslie Blodgett to Speak at ICMAD Young Designer Awards

Taking place in New York on September 21, the awards honor young beauty packaging designers.