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Marketing

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Feb 02, 2010 | 03:18 PM CST

Leveraging the Power of Partnership for Smarter Private Events

By: Dennis Church

When planned, managed and executed properly, self-funded events produced with appropriate partners/complementary brands can be a valuable marketing vehicle to build brand awareness and relationships.

Feb 02, 2010 | 02:49 PM CST

From the Note a Symphony is Born

By: Jeb Gleason-Allured

Two perfumers reveal a favorite fragrance note, and discuss how finding balance in materials gives fragrances a soul.

Feb 02, 2010 | 02:06 PM CST

Putting the O in SEO

By: Lisa Doyle

Optimize your online sales through search engines, social media and more.

Feb 02, 2010 | 02:00 PM CST

The Pitfalls and Burdens of Claims

By: Marie Alice Dibon, PharmD

Is there a sizeable regulatory risk looming in the industry’s near future, or is the industry itself at risk?

Feb 02, 2010 | 01:39 PM CST

The Anatomy of a Beauty Product Photo Shoot

By: George Carter, Shootgallery.com

A successful photo shoot complements the packaging and creates excitement—ultimately reinforcing the brand message and elevating consumer appeal.

Feb 02, 2010 | 01:32 PM CST

Branding for Digital Media

By: Aniko Hill

Although branding for and through digital media has become technically simple to do using modern tools, unless you have a firm grasp of the art of branding, you can unwittingly damage your brand very quickly.

Feb 02, 2010 | 10:43 AM CST

HBA Global Announces Call For Speakers

Industry experts wanted for beauty and personal care educational conference.

Jan 27, 2010 | 09:44 AM CST

ICMAD Announces “CITY Awards 2010”

Award honors the beauty industry’s entrepreneurial innovators; categories recognize work on a branded product, packaging design and advertising campaigns.

Jan 26, 2010 | 11:30 AM CST

Aveeno Unveils New Products at the 2010 Sundance Film Festival

Branded hospitality suite features hair and body products not yet available on the market.

Jan 25, 2010 | 03:37 PM CST

One Drop Changes Everything Campaign Goes Live

The Fragrance Foundation campaign highlights the positive effects of wearing fragrance; created to prompt consumers to engage fragrance with renewed enthusiasm.