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New in Marketing (page 96 of 113)
Feb 02, 2010 | 03:18 PM CST
By: Dennis Church
When planned, managed and executed properly, self-funded events produced with appropriate partners/complementary brands can be a valuable marketing vehicle to build brand awareness and relationships.
Feb 02, 2010 | 02:49 PM CST
By: Jeb Gleason-Allured
Two perfumers reveal a favorite fragrance note, and discuss how finding balance in materials gives fragrances a soul.
Feb 02, 2010 | 02:06 PM CST
By: Lisa Doyle
Optimize your online sales through search engines, social media and more.
Feb 02, 2010 | 02:00 PM CST
By: Marie Alice Dibon, PharmD
Is there a sizeable regulatory risk looming in the industry’s near future, or is the industry itself at risk?
Feb 02, 2010 | 01:39 PM CST
By: George Carter, Shootgallery.com
A successful photo shoot complements the packaging and creates excitement—ultimately reinforcing the brand message and elevating consumer appeal.
Feb 02, 2010 | 01:32 PM CST
By: Aniko Hill
Although branding for and through digital media has become technically simple to do using modern tools, unless you have a firm grasp of the art of branding, you can unwittingly damage your brand very quickly.
Feb 02, 2010 | 10:43 AM CST
Industry experts wanted for beauty and personal care educational conference.
Jan 27, 2010 | 09:44 AM CST
Award honors the beauty industry’s entrepreneurial innovators; categories recognize work on a branded product, packaging design and advertising campaigns.
Jan 26, 2010 | 11:30 AM CST
Branded hospitality suite features hair and body products not yet available on the market.
Jan 25, 2010 | 03:37 PM CST
The Fragrance Foundation campaign highlights the positive effects of wearing fragrance; created to prompt consumers to engage fragrance with renewed enthusiasm.