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Apr 07, 2011 | 12:11 PM CDT
By: Miriam Quart
With consumers scaling back and reverting to basics, they are looking for brands that are familiar and comfortable—opening an opportunity to dust off “orphan” brands to revive them and reconnect with lapsed users.
Apr 05, 2011 | 02:11 PM CDT
Winners for these awards will be announced on May 20.
Apr 05, 2011 | 01:18 PM CDT
By: Jeff Falk
Brand Keys' 2011 Customer Loyalty Index finds that purchase-drivers are centered on attributes that most strongly impact consumers' overall experience; brand value increasingly defined in terms of the total experience that consumers have when they interact with a given brand. Leading Brands include Lancôme, Mary Kay, Elizabeth Arden, Clairol, L'Oréal, Aveda, and Suave
Mar 29, 2011 | 11:51 AM CDT
Inter Parfums will design and manufacture beauty products for Lane Bryant, while Lane Bryant is responsible for marketing, promoting and selling the products, which will be sold under the Cacique brand.
Mar 28, 2011 | 09:23 AM CDT
A report from Kline & Company notes the rebound of the professional skin care products market, with particular strength in medical care brands and an increase in those following multichannel strategies.
Mar 17, 2011 | 09:41 AM CDT
American Society of Perfumers, Perfumer & Flavorist magazine partner for new June 2012 event that will, in part, focus on global consumers of perfume and fragranced products and strategies for fostering deep brand/consumer connections.
Mar 16, 2011 | 02:58 PM CDT
By: Nancy Jeffries
The 2011 CEW Beauty Award Product Demonstration featured more than 600 new products from 350 beauty brands competing for a spot as a finalist.
Mar 08, 2011 | 01:45 PM CST
Mymarketmonitor.com gave a presentation to members of The Fragrance Foundation UK about the ins and outs of social media, as well as the opportunities and pitfalls in print advertising and editorial.
Mar 08, 2011 | 11:26 AM CST
By: Steve Herman
Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.
Mar 08, 2011 | 10:17 AM CST
By: Alisa Marie Beyer
Product concept testing is the key to turning a good idea into a winning reality.