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Crest and Oral-B Look to Share SmileStories

Posted: November 11, 2013

P&G oral care brands Crest and Oral-B 3D White announced a global call-to-action inviting fans around the world to share the power and stories of their smiles. This global movement kicked off with the debut of Shakira’s SmileStory video at the exclusive Crest and Oral-B Blue & White Gala in Barcelona, Spain, and live streamed around the world.

In creating Shakira’s SmileStory, 3D White found inspiration in who Shakira is and what she stands for, as well as from the beauty and power of her smile. This short, shareable SmileStory video details Shakira’s journey as an artist, humanitarian and friend. Shakira’s SmileStory was captured to serve as an inspiration and visual call-to-action for fans around the world to share the beauty of their personal SmileStories through #3DWhiteSmile.

“Smiles have power,” said Stephen Squire, global marketing director, oral care, P&G. “Smiles have a positive impact on the world. A smile is the first, and most lasting impression—and it can turn strangers into friends. The more brilliant your smile, the more confidently you can engage in the world around you—that is the power of a 3D White smile.”

Just as Shakira’s SmileStory showcases her different roles in life and on stage, 3D White is asking fans everywhere to share the stories of their own smiles. Women and men from all over the world can share a picture or video of themselves smiling, with a short caption describing the story behind their smile in that very moment. Fans can draw inspiration from Shakira’s SmileStory video, and use that inspiration to capture and share their own unique SmileStory with the world.

Fans can share their own SmileStory via any social platform using #3DWhiteSmile. From there, all SmileStories will be gathered and shared in a Smile Gallery found at www.3dwhite.com/mysmile.

“We hope to gather as many brilliantly beautiful smiles as we can through this campaign,” continued Squire. “The truth is seeing someone smile is contagious. Spreading radiant smiles around the world sends a wonderfully positive message.”