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Instagram the New Destination for Engaged Digital Beauty Marketing?

Posted: May 30, 2014

Social media and digital marketing company Zuum released a new report, “Report - Beauty Brands and Instagram,” noting the increased importance for beauty brands to target Instagram in their social media marketing efforts. As the company notes, “brands are definitely connecting with their audience on platforms outside Facebook.”

The report looks at how consumers’ digital activity compares between Facebook and Instagram, as well as what brands are doing to help ensure their marketing is a success on Instagram. Social networks Facebook, Twitter, YouTube, Google+, Instagram and Pinterest are gauged, and beauty brands included in the research were Chanel, Clinique, Covergirl, Dior, Estee Lauder, L’Oreal Paris, Mac Cosmetics, Maybelline New York, NARS Cosmetics and NYX Cosmetics.

Zuum shared the following highlights:

Zuum also offers its report “Report: 7 Brands Generating More Engagement on Instagram than on Facebook,” which shows how brands Coca-Cola, Oreo, Red Bull, Chevrolet, Maybelline, Calvin Klein and Burberry are pushing their marketing efforts ahead via Instagram.