Marketing Sponsored by
Sebastian Professional, a P&G hair care brand, joined forces with designer Mara Hoffman to create its next limited-edition designer gift set. For Sebastian’s Brazilian-inspired spring promotion, Hoffman designed a printed scarf using the bold colors and graphic prints that have made her a favorite among celebrities and trendsetters. The scarf will be accompanied by Sebastian Professional Volupt Shampoo and Conditioner and sold in a gift set exclusively available at Sebastian salons for $25 beginning in May/June 2013.
The gift set complements Sebastian’s new Urban Explorers hair fashion collection, which provides stylists and consumers with hairstyling techniques and inspiration through a global lens. Mara Hoffman’s vibrant scarf design modeled after her spring 2013 collection celebrates the spirit of São Paolo, Brazil, one of the four cities that inspired the collection’s looks.
Of the scarf, Hoffman said, “This scarf is great for its versatility; it can be worn in multiple ways and is a fun way to incorporate a great print into any outfit.”
Sebastian Professional lead hair stylist Thomas Dunkin likes the scarf best for hairstyling: “This print is bold, beautiful and inspiring. Combine this with braids for a cool urban look or leave hair down and very natural, and tie the scarf in a bow at the crown for a more '50s vibe.”
Sebastian Professional and Mara Hoffman’s fashion and beauty partnership began at the Spring 2013 New York Fashion Week, where the hair team, led by Dunkin, created crimped, textured tresses for the models walking the runway.