GCI Magazine

Marketing Sponsored by

Email This Item!
Increase Text Size

Unilever Debuts Unisex Marketing Campaign for Degree

Posted: March 14, 2013

Complacency is not an option, especially for America's elite athletes. Now, basketball stars Carmelo Anthony and Kevin Durant , track & field world champion Lolo Jones and gold-medal winning soccer player Alex Morgan are teaming up with Degree deodorant to inspire Americans to go beyond their comfort zone and DO:MORE of what they love. The new integrated unisex campaign focuses on challenging yourself, following your passions, trying something new and living life to the fullest. The campaign is inspired by Degree with MotionSense.

Starting in March, Anthony, Durant, Jones and Morgan will appear individually in a series of Degree television advertisements that showcase how they always DO:MORE. While these four athletes are known and recognized around the world for their respective sports, Degree is diving deeper into their passions off the court and field, in hopes to inspire others to DO:MORE in their own lives.

"The Degree DO:MORE campaign hopes to inspire and empower people to push themselves further and to be the best at what they do," says Gaston Vaneri, senior marketing director, Unilever North America. "We were thrilled to partner with elite athletes that are doing just that, challenging themselves to do more of what they love and provide a product like Degree with MotionSense that keeps them protected and won't let them down as they push boundaries."