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The finalists for the 2012 Cosmetics & Toiletries® R&D Awards have been announced, which honor one new ingredient for its innovative design and/or method of development, and one finished product for the novelty and craft of its formulation and/or application of a technology.
Finalists were chosen based on the ratings of 10 international experts in the cosmetics industry, from a mix of suppliers, brand owners and universities. Ratings were based on significance to the industry and long-term impact. Judging now moves on to the final round, and winners will be announced at the 2012 In-cosmetics in Barcelona, April 17–19.
For Most Creative Application, the finalists are the following (in random order).
Kao Brands Co., for its John Frieda Frizz Ease 3-Day Straight Semi-Permanent Styling Spray. This product is a premium, mass-marketed styling spray that allows consumers to straighten their curly/ wavy hair for up to three days or until shampooed. The product envelops each hair strand and when it is exposed to heat from a flat iron, the product changes from a solid to more liquid state; upon cooling, the product changes back to a solid state, which provides salon-quality straightened hair that lasts.
Kimberly-Clark Corp., for its Kleenex brand Cool Touch Facial Tissue. The company has found that phase change materials impart a noticeable cooling effect on the skin and thus incorporated them into facial tissue. The tissues contain a proprietary blend of coconut oil, aloe extract and ingredients used commonly in anti-aging creams. The resultant product releases a cooling sensation, taking soothing to a different level. This showcases creative formulation chemistry and tenacious product development to elevate a tissue from a wiping product to a new consumer experience.