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Innovation in the Spotlight at in-cosmetics Asia 2012
By: Ivan Rahal, Marketing Manager, in-cosmetics Asia
Posted: September 20, 2012
The leading pan-Asian personal care ingredient event—in-cosmetics Asia—will make a welcome return to BITEC, Bangkok, from Nov. 6–8, 2012.
Presenting its largest show ever, in-cosmetics Asia will provide an authoritative voice on Asia’s rapidly evolving market and will deliver the most extensive program of Workshops, Marketing Trends and Innovation Seminars to date. Alongside this, the Innovation Zone, where recently launched products will be showcased, will return.
The Marketing Trends program offers a comprehensive series of seminars on the latest developments from within the industry. The presentations are tailored to the personal care market and deliver key facts, figures and case studies that attendees can use to drive brand development and strategy. These include Anti-Ageing, Whitening and B&B Creams: Beauty Trends & Innovation Move Across the World by Mintel; Trends in the Thai Cosmetic Market by Ketmanee Lertkitcha (TCMA); How to Translate Future Trends Into Innovation by Antoinette Van den Berg (Future Touch); and Focus on The French Cosmetic Market by Juliette Mélédié (FEBEA).
The return of the show’s Innovation Zone will showcase cutting-edge products launched either at the show, or up to six months before the event. Attendees will have a unique opportunity to see which products are making waves in the cosmetics industry now. New this year is an exclusive formulations section where a few select exhibitors will display their formulation samples with visitors. This has been introduced to address the huge demand for increased knowledge on formulations. Mintel Beauty and Personal Care will demonstrate handpicked finished products across skin care, hair care and color cosmetics.
Designed and led by industry experts, the Workshops will also be a focal point of the show and aim to help manufacturers create consumer-winning products.
With no central regulatory body currently in existence in Asia, the regulatory landscape can be difficult to keep up with. A workshop on the latest regulations introduced across the European Union and Asia will help guide people through the most recent developments and demonstrate how they will be affected.
A workshop dedicated to Hair Care will concentrate on hair physiology, styling, coloring, conditioning and hair care sensory evaluation with presentations by experts from L’Oreal, P&G and more.
With the latest research revealing that Asia is the world’s largest market for natural personal care products (Source: Kline), Barbara Olioso, PhD, of Organatural Cosmetic Developments will give a half-day workshop—The Interactive Natural and Organic Workshop. During this interactive workshop, attendees will create a natural product, while discussing the issues and challenges encountered along the way.
Luigi Rigano, PhD, will also lead two formulation workshops that offer visitors the chance to obtain up-to-date information on the latest innovations in order to enhance skills and highlight the important relationship between formulator, manufacturer and consumer.
The Basic Formulation Workshop will discuss the key steps of formulation strategy in the development of a new product. Visitors will benefit from an introduction to cosmetics covering functions, ingredient categories and ingredient selection—along with the opportunity to learn about the strategy to obtain a formula with schematic guidelines.
The Advanced Formulation Workshop will build on this. Addressing multiple formulation options and their hurdles, the workshop will demonstrate the procedural steps on how to become a self-styled cosmetic formula designer. On-the-spot evaluations discussions and a conversation on the sensory approach between the formulator, marketing team and consumer will then conclude the session.
Sarah Gibson, Exhibition Director at in-cosmetics Asia, comments, “in-cosmetics Asia is set to be the biggest and best yet, making this a must-attend event for anyone involved in the personal care industry in Asia. With up to 300 exhibitors set to take their place, we’re excited to welcome visitors from across the world and encourage the sharing of innovation, education and knowledge across the region.”
This year, not one, but two industry-leading awards are on offer—the in-cosmetics Asia Innovation Zone Best Ingredient Award 2012, as well a new partnership with the Cosmetics & Toiletries R&D Awards – Asia 2012. The new award will crown two winners, for the Best New Ingredient and Most Creative Application.
Recent analysis on nanotechnology has shown that R&D activity in beauty and personal care items has grown more than 100% in past years. As the world’s population strives to enhance their physical appearance, innovation within the sector will inevitably continue to grow. A series of 24 Innovation Seminars will focus on the latest ingredients and formulation techniques to enter the industry—including The Fast Way to Get Rid of Wrinkles by Rahn; DermCom – An Activator of Epidermal – Dermal Communication for Deep Skin Rejuvenation by Mibelle and Improved Hair Conditioning Performance Through Cationic Polymer Synergies by Lubrizol.
Visitors who register before Oct. 29, 2012, will gain fast-track entry to the show and 30% discount off all workshops (if also booked by October 29). Those registering by Sept. 30, 2012, will receive a complimentary show preview.
For more information on the show and this year’s seminars and workshops, visit www.in-cosmeticsasia.com/educationalprogramme.
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