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Twist of Pomegranate

By: Jeff Falk
Posted: January 4, 2007

page 3 of 3

Does the flavor of pomegranate have staying power? That’s to be seen. It is clear, however, that pomegranate has made solid strides onto shelves in personal care and cosmetic aisles and into consumers’ collective conscience. And the data supporting pomegranate’s benefits in personal care products should ensure that it continues to proliferate as an ingredient regardless of how the Sybil-esque sweet/tart fruit fairs as a flavor.

Jeff Falk is the associate editor of GCI magazine and avoids pomegranate flavored drinks. His son, however, is taken with grenadine-laced lemon-lime soda and waxes poetic about the day he opens a kiddie cocktail stand.