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Forward Thinking: Fruit of the Vine

By: Amy Marks-McGee
Posted: May 13, 2010

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For cooks who want to experiment, the company has an online application that allows consumers to mix and match the four products to create their own custom blend. A spider map is produced to illustrate the new flavor profile. First Blush Juices are created from premium varietal wine grapes—Cabernet, Chardonnay, Syrah and Merlot. The juice has the benefits of grapes without the alcohol. Colorado Mountain Fine Wine Jellies features jellies made with different grape varietals such as Cabernet Sauvignon (made with the Cabernet Sauvignon Wine of Spero Winery). Similar to wine jellies, Wine Cellar Sorbet tantalizes the palate with sorbets based on “finished wines from around the world.” Flavors range from Champagne to Riesling to Sake. The newest player is Resveratrol Winetime Nutrition Bar, which contains “resveratrol, the ingredient in grapes acclaimed for its ability to forestall the ravages of time.”

A Drop of Wine

Wine and grape seed extracts are the “in vogue” active ingredient, particularly popular in high end skin care launches and a few fine fragrances. For example, Dior partnered with the prestigious Chateau D’Yquem estate and created L’Or de Vie skin care using the extract of vines. Caudalie offers a vinotherapy skin care range based on patented technology that stabilizes grape seed polyphenols. Loisium Aveda Wine Spa in Austria features grape treatments such as a grape bath, wine skin peel, or grape essence treatment. For more affordable everyday products with grape seed extracts there is Merlot Skin Care and 29 Cosmetics.

In contrast to skin care, there have only been a handful of fine fragrance launches that use wine accords. It is surprising, considering the similarity between the two industries, specifically the language used to classify and describe the flavor and fragrance nuances. Recently, sommelier Katherine Marlowe collaborated with A Perfume Organic to create Perfumed Wine Rosé with “fresh berry, crisp apple, dark oaks, and rich spices.” This is the first of three expected releases. Brazil’s O Boticario company launched Barolo for Men last year; its core is based on “Barolo headspace and is produced with vinic alcohol.”

Wine and grape seed extracts will continue to be explored for their health properties as new delivery systems and alternative market segments are concurrently developed, creating opportunities for both the flavor and the fragrance industries.

Amy Marks-McGee, Trendincite LLC; trendincite@aol.com; 1-888-561-1229.