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Ingredient Hysteria and Misconceptions
By: Carol and Rob Trow
Posted: March 25, 2014, from the April 2014 issue of GCI Magazine.
page 2 of 2
When searching for information, do not stop at the first few sites that come up. Take the time to look deeper as you search for information. Visit sites that are founded in scientific research, chemistry and toxicology. Seek out information outside of the traditional organizations, company information and websites. Remember, you have a responsibility to your brand, your customers and yourself to become well informed about the truth.
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Carol Trow began her career as a nurse and later transitioned into the field of professional service marketing as the director of marketing for a Fortune 1000 company. She went on to start a marketing firm that specializes in practice enhancement for plastic surgeons, cosmetic dermatologists and medical spas. Carol has 20 years of experience in the medical skin care field working with Environ. Trow and her husband own DermaConcepts, the exclusive United States distributor of Environ Skin Care.
Rob Trow has published more than 100 articles on skin care covering both the science of serious skin care and practical business solutions to operating a professional skin care practice. Trow speaks frequently on current and emerging topics of interest at national and international meetings, as well as to medical spas, estheticians and physicians.