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By: Lisa Doyle
Posted: June 24, 2014, from the July 2014 issue of GCI Magazine.
page 2 of 2Brand owners agree that a wide range of options from suppliers is instrumental in helping them meet their sustainability goals. “Attaining the nexus of health and performance is the main challenge, but that’s also our specialty,” says Schaeffer. “We sometimes choose to work with anhydrous formulas, which lend to more natural formulations.”
Certifications That Matter
While there continue to be variables in defining “natural” in the U.S., the Natural Products Association (NPA) has, since 1936, lobbied for and championed a more stringent code of ethics regarding eco-friendly goods. As such, many beauty and personal care formulas from BASF have already been vetted to meet the NPA’s strict guidelines, making it easier and faster for brands to gain certification for their products made with the ingredients.
One example is Lamesoft PO, a naturally derived lipid layer enhancer. Developed from coconut and sunflower oil, this high-performance additive softens and conditions the skin by depositing glyceryl oleate on its surface. “Customers continue to seek alternatives to sulfate-based cleansing systems,” says Laura Partynski, marketing communications manager of BASF. “Lamesoft PO can be used in clear, opacified and pearlized formulas, and it can help improve the mildness of rinse-off systems.” Not only has it been approved by NPA, Lamesoft PO has also been recommended by Ecocert and the BDIH Standard of France and Germany, respectively.
And expect to see the U.S. begin to standardize definitions of natural, as it pertains to products. “We’re seeing government-driven measures to promote the uptake of bio-based materials through green procurement or through standardization efforts,” notes Geraghty. As a result, the beauty and personal care industry is sure to respond in kind. “Sustainability is a way of doing business that just makes sense for the long-term viability of brands,” concludes Reber.
Lisa Doyle was formerly the associate editor of GCI magazine and is a freelance writer in the Chicago area. Her work has appeared in Skin Inc. magazine, Salon Today, America’s Best, Renew and Modern Salon.