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Regulatory Update: Regulation Time
By: Jeff Falk
Posted: January 8, 2007, from the January 2007 issue of GCI Magazine.
Regulations may appear as the bane of the industry—hoops to jump through, paperwork, red tape and man hours. However, the effect of regulation on consumer confidence that means so much to businesses and the industry as a whole should be considered.
A Google search for cosmetic regulations turns up information that is particularly alarming to one whose livelihood is tied to cosmetics and personal care products. Web sites of consumer interest groups and various agencies have put a dent in the warning bell with the force of their ring. Industry efforts to educate and inform customers regarding product safety often are ignored by these groups—to the detriment of consumers.
The tone taken on many of these sites are of Silkwood proportions, and the “facts” are not being reported by just anybody. Authoritative sources, in name at least, are providing information frightening enough to scare the rouge off the boldest consumer. However, these sources often are providing partial information.
According to a presentation made by Cosmetic, Toiletry, and Fragrance Association’s (CTFA) John Bailey and Elizabeth Anderson at the 2006 HBA conference, most consumers form an opinion based on the information they first see, and the information on these sites creates a false impression about cosmetic product safety.