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Markets & Trends
Jan 16, 2015 | 10:59 AM CST
Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.
Jan 15, 2015 | 04:14 PM CST
Euromonitor International asks "how will your brand reach consumers in 2015?"; delves into macro trends driving consumer behaviors.
Jan 08, 2015 | 10:58 AM CST
By: Michelle Breyer
TextureMedia tracks changing trends in market for texture hair care products and curly, coily and wavy hair consumers; among the most recent findings, consumers don't necessarily shop by their ethnicity but by problem-solution, indicating that the ethnic hair care aisle may become obsolete.
Dec 26, 2014 | 11:03 AM CST
According to a Canadean, consumer adoption of anti-aging skin care routines is low despite high interest in the products, indicating that marketers are failing to connect with a majority of consumers who are most interested in their products; brands not getting their messaging right when they talk to older consumers—a group comfortable with their age.
Dec 23, 2014 | 11:09 AM CST
Total lip makeup sales up for the 12 months ending November 2014, and growth in lip makeup is not limited to lip color; lip products are among the primary drivers of total prestige makeup growth.
Dec 22, 2014 | 01:50 PM CST
By: Victor Shaburov
Technology is coming to the rescue with a number of apps designed to show the user how they appear in certain makeup, without the work of applying any. Many of these apps are primitive, and simply involve taking a selfie and letting the user play with a few color filters. But more advanced 3D face tracking apps will soon let users genuinely see themselves in makeup with a few easy selections, trying out new looks within seconds (and without the bother of makeup remover). Future makeup apps, offering a real time “like looking into a mirror” experience of actually seeing your live face in motion and accentuated by virtual makeup effects, could help users quickly settle on new looks, and even help to guide users in applying real makeup.
Dec 16, 2014 | 12:12 PM CST
According to Diagonal Reports, beauty market will grow on three pillars: wellness, technology and cosmetic beauty. The beauty market is transitioning as women fall out of love with older models; even the most conservative of beauty consumers more open than ever to new skin care technologies and formulations
Dec 16, 2014 | 10:44 AM CST
With £276.6 million in export sales to the U.K., U.S. beauty companies only capturing a small percentage of the U.K.'s £8.9 billion beauty market.
Dec 08, 2014 | 12:01 PM CST
It's official—the Sunscreen Innovation Act has become a law. On Nov. 29, 2014, President Barack Obama signed the bipartisan Sunscreen Innovation Act into law, paving the way for more sunscreen actives on the U.S. sun care market.
Dec 08, 2014 | 11:44 AM CST
Compressed deodorants drive wider innovation while smaller packaging in the format appealing to consumers who key in on greener packaging and easy-to-carry products; across the wider deodorants space, consumers are now looking beyond the hygiene aspect of deodorant products, and sensory benefits are influential in their product choices within the personal hygiene space. Trends will continue to gain traction and greater innovation engagement going forward through interest from a wide range of consumers.