Retail | Global Cosmetic Industry

TikTok Shop is not simply drawing consumers away from traditional retailers; it is moving the traditional workings of retail itself—discovery, demonstration and community validation—onto a new and faster-moving platform.

The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite

Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

'The smartest beauty brands are no longer briefing creators only for engagement,' says Kristen Wiley, founder and CEO at Statusphere. 'They are briefing them for discoverability.' (Image, not coincidentally, generated by ChatGPT.)

AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.

"[H]undreds of highly relevant creators can create repeated, specific associations around a product across TikTok, Instagram, YouTube and search-indexed content."

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The retailer also demonstrated improving profitability, with gross margin expanding to 40.1% from 39.1% a year ago, reflecting stronger merchandise margins and lower inventory shrink.

9 Drivers of Ulta’s Q1 Growth (and a Times Square Flagship Teaser)

'Cyber liability insurance provides coverage for data breaches—hacking incidents, payment info exposure,' says Kenneth Hegel of Epic Insurance Brokers & Consultants. 'Especially important of you are storing any customer data or you sell DTC alongside retail.'

The Retail Insurance Rules Beauty Brands Can’t Ignore

Within the company’s operating segments, Sally Beauty Supply delivered the strongest performance. Segment sales increased 4.1% to $521.2 million, while comparable sales rose 2.5%, reversing declines seen a year earlier.

Sally Beauty Holdings Leans Into Digital Momentum as Q2 Sales, Margins and EPS Rise

Under the agreement, Pencil’s end-to-end AI content platform will be integrated across Coty Consumer Beauty brands—including CoverGirl, Rimmel, Sally Hansen and Max Factor—enabling creative and marketing teams to rapidly generate, test and optimize advertising assets across markets and channels.

Coty Bets Big on Generative AI as Pencil Partnership Pushes Beauty Content Into Real Time

Working alongside transformation and creative teams led by sister agency Jellyfish, Coty aims to operationalize large-scale content production.

The views generated on TikTok are translating into meaningful revenue lifts across DTC sites, Amazon, and brick-and-mortar retail through powerful halo effects.

The 15 Most-Viewed Beauty Brands on TikTok Shop

Why it matters: a correlation analysis using Charm’s TikTok Shop data revealed a clear alignment between TikTok engagement and performance across other retail channels.

Executives point to strong alignment between Rhode’s engagement-driven strategy and Sephora’s global platform.

Rhode Goes Pan-European: Sephora Expansion Marks Record-Breaking Next Chapter in Global Retail Push

Rhode is entering its next growth chapter with increased scale—and a clear mandate to globalize.

MOON: mascara in glass by Lumson and Ponzini

MOON: mascara in glass by Lumson and Ponzini

MOON is the first glass mascara created by Lumson in collaboration with Ponzini. This Made in Italy design elevates the formula, transforming the mascara into a luxury object. The bottle comes with three applicators for a tailored, premium performance

The 2026 Cosmoprof & Cosmopack Awards in Bologna once again spotlighted the most forward-thinking beauty innovations worldwide, with winners spanning ingredients, formulation, packaging, devices, and finished products.

Cosmoprof Awards 2026: Where Beauty Innovation Meets System-Level Sustainability

Cosmoprof Worldwide Bologna 2026 brought together 3,104 exhibitors from 68 countries representing more than 10,000 brands.

La Roche Posay Announces Retail Expansion

La Roche-Posay Expansion Retail for Access to Advanced Dermatological Skincare with In-Store Launch at Walmart Nationwide

The partnership marks a pivotal scaling moment for Erly, which has built early traction through founder-led activations, boutique distribution and strong repeat purchase rates in its first year on the market.

Erly Skincare Lands at Ulta Beauty, Scaling Barrier-First Simplicity Nationwide

For Ulta Beauty, the addition underscores a broader merchandising direction: clinically credible brands that balance efficacy with ease of use.

As trend cycles accelerate, assortments sprawl and omnichannel complexity becomes the norm, AI is emerging as a core operating lever, not a shiny experiment.

2026: The Year AI Decides Beauty’s Winners and Losers

"Leaders must view AI as a core operating capability for managing trend volatility, not a digital innovation project."

COSRX Expands Amazon U.S. Lineup with Renewed Toner Pads

Toner Pads, 5 PDRN Eye Patch Makes Debut in COSRX Amazon Beauty Line

COSRX expands Amazon beauty line with upgraded toner pads and its viral 5 PDRN eye patch — simple, effective skincare.

Building a Science-Forward Beauty Brand Is Harder Than Ever. Here’s What I've Learned.

The companies that will thrive in the coming decade are those that treat science not as a decorative flourish but as a foundational element of their identity.

Investigations suggest a covert marketing strategy utilizing very young micro-influencers to encourage compulsive purchasing among vulnerable groups, specifically those under the age of 10 to 12.

Italian Antitrust Authority Targets LVMH and Sephora Over 'Cosmeticorexia'

The probe scrutinizes marketing and sales practices within the Sephora Collection and Benefit Cosmetics lines.

'The most valuable thing we can do with this capital is remove the operational friction, focus the best talent in the business on the work they are genuinely brilliant at which will unquestionably unlock innovation adding more value to our clients and our community—that is truly where the magic happens,' says Jane Walsh, CEO, SEEN Group (at center, pictured with the company's management team). 'No one tool or one capability in isolation, but in the compounding effect of a team that is operating at its fullest. Clients feel that. The community feels that. The quality of the work reflects it.'

Micro-Creators, Macro Growth: SEEN Group Scales Its Influence Engine

The centerpiece of this next phase is Community X SEEN (CXS), the group’s proprietary influencer platform dedicated to micro- and nano-creators.