Recent in Markets & Trends (page 1 of 41)

Estée Lauder Launches 'Nighttime Expert' App for Google Assistant

“Adding voice experiences will unlock the next level of personalization and help us reach a new generation of consumers."

How Celebrity Beauty Trends Affect Millennials and Gen Z

Perfect365 recently conducted a survey of its users on the topic of celebrity beauty trends. The survey reportedly included 28,000 millennials and Gen Z users.

Biomod Announces the Launch of Its SkinSmart Dry Mask Boutique

The boutique will include a collection of over 100 water-free masks for the face, hands and neck.

US Consumers Prefer Physical Retail Destinations for Cosmetics Shopping

Americans spend over $62 billion on the cosmetic industry and seek physical retail destinations when shopping for beauty products.

2017 Holiday Beauty Sales Outlook

"Makeup has taken on a greater role in holiday over the last few years as consumers find excitement in a category ripe with fun and whimsical items perfect for gifting."

Top 10 Reasons Consumers Will Boycott Your Brand

Today, brands are under unprecedented scrutiny by consumers who are motivated and armed with a global social network, which can quickly turn a small protest into a global boycott movement.

The Unbranding of Beauty Care

Like BeautyPie before it, Brandless is seeking to circumvent traditional models by cutting out what it sees as unnecessary expenses, such as marketing, distribution and long supply chains.

Fandom Fanfare: Pop Culture Makeup Collections Enchant Consumers

Pop culture, movie, book and fairytale makeup collections have been popping up left and right over the past several years. And beauty consumers cannot get enough.

Ulta Makes Manhattan More Beautiful With New Location

The Manhattan location is the second Ulta Beauty to feature Skin Laundry, "a mini-facial experience for consumers on the go."

Givaudan Active Beauty's Self-Tanning Products Approved as Vegan

The approval reinforces that these products are GMO-free, not tested on animals and are free from any animal products or derivatives.

Modiface and MAC Cosmetics Team up for Try-on Mirror

"The new ModiFace-powered mirrors provide an unprecedented level of realism and fidelity that bring to life our brand’s unique sense of color and artistry. We believe this will be a game-changing addition to our stores."

The Golden Girls: How 70 Became the New 20

Brands looking to add diversity to their marketing and advertising efforts should look no further than the ways in which the industry is embracing these silver-haired stunners.

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