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Feb 17, 2017 | 03:56 PM CST

How Millennial Men are Influencing the Fragrance Market

The post states that American men, aged 18-34, are by far the main fragrance user group and are drawn especially to perfume and eau de toilette.

Feb 17, 2017 | 02:07 PM CST

ModiFace Debuts new AR Technology for Rendering Makeup Shades

ModiFace states that technology such as this will help both brands and consumers to showcase and visualize what makeup shades will look like in different light settings.

Feb 17, 2017 | 10:37 AM CST

Clarisonic Unveils Anti-Aging Device

Smart Profile Uplift by Clarisonic

Clarisonic's Smart Profile Uplift features a silicon Firming Massage Head that produces 27,000 micro-firming massages to help firm and cleanse the skin.

Feb 16, 2017 | 11:25 AM CST

Telomere Rejuvenation Stops the Clock on Aging

Aging Reversal

Scientists may have found a way reverse signs of aging through chromosomes. In vivo tissue reprogramming was found to lengthen telomeres, a telltale sign of cell rejuvenation.

Feb 15, 2017 | 04:07 PM CST

5 Things to Know About Kenya's Suziebeauty

“The premise was to create a make-up brand to fill the gap in the market and build the local beauty industry. I found it very difficult to get product to work with, let alone for my personal use."

Feb 15, 2017 | 11:00 AM CST

Rahua’s Color Full Hair Care System

Rahua’s Color Full Hair Care System

The Color Full Hair Care System by Rahua features Amazonian minerals that help reduce color fading for longer-lasting color vibrancy.

Feb 15, 2017 | 09:25 AM CST

Evonik's Acquisition Expands into New Industry

Makeup

Evonik plans to not only grow its cosmetics portfolio, but also dive into the hair care industry with its acquisition of Air Products Schlüchtern GmbH. The company plans on launching new active ingredients and will be available to provide more information at in-cosmetics Global in April 2017.

Feb 14, 2017 | 04:48 PM CST

Just for Men Gets Sudsy with Smart Shampoo Technology

Just for Men Gets Sudsy with Shampoo Technology

Just For Men has announced the launch of Control GX, a shampoo that gradually reduces gray hair permanently using a new biomimicry innovation approach. The “smart shampoo” mimics the way universal pigment is held within a strand of hair to create natural hair color for every natural shade of hair except red. 

This process eliminates the need for shade selection—one product works for all men.

Control GX gradually restores pigment to gray hairs that have no pigment by releasing a tiny amount of pigment with each shampoo, so over time the consumer can choose how often he uses Control GX to achieve the amount of gray reduction he wants. This process eliminates the need for shade selection—one product works for all men.

“Control GX is perfect for a guy who is looking for the easiest possible way to slowly reduce and even ultimately eliminate his gray,” says Ralph Marburger of Combe's Just For Men brand. “It easily fits into the routine of any guy who wouldn't use a traditional hair color.”

Control GX is available nationwide as a shampoo ($7.99) and 2-in-1 shampoo/conditioner ($9.99) both online and in stores.

Feb 14, 2017 | 04:13 PM CST

Beauty Boom: How Baby Boomers Shop for Products

52% of Boomer women say that they use beauty products to look good. As this massive generation ages, the demand for beauty products is expected to grow.

Feb 14, 2017 | 03:19 PM CST

Charlotte Tilbury and YouCam Makeup Partner for Hot Lips Collection

"The virtual release of their incredible new lipstick line gives beauty fans across the world the ability to enjoy true-to-life try-ons in the palm of their hand, instantly delivering the ultimate makeup counter experience without the crowds.”