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Consumer awareness, rising disposable income and increasing brand investments fueling growth.
Mary Kay Colombia operations open with an initial investment of $8 million.
New PLMA consumer study finds consumers in the 25–45 age group are increasingly loyal to the stores they use for household grocery purchases; study indicates that many long-held assumptions, shaped by years of market dominance by the Baby Boom generation, are no longer true.
According Kline & Company, hydroquinone-based products are driving sales in the hyperpigmentation/sun damage skin care concern category, which outperformed the total market growth in 2014.
NPD Group reports that U.S. beauty shopping declined in 2014 to reach the lowest level of shoppers since 2008; cuts are occurring in makeup and fragrance.
The Innovation Lab, a space outside San Francisco, houses a team that ideates, tests, experiments and learns; as new ideas surface, the Lab team will be responsible for sourcing, developing, evaluating, testing and eventually launching new offerings and technologies for shopping.
Founded in 1981 with roots in affordable fine fragrances, PDC Brands has a portfolio of beauty and personal care brands in the fine fragrance, specialty and adult bath, and first aid categories in the mass market.
Understanding the cause of hyperpigmentation and the action of ingredients that address hyperpigmentation is key to developing impactful skin care products.
Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.