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Consumer awareness, rising disposable income and increasing brand investments fueling growth.
Mary Kay Colombia operations open with an initial investment of $8 million.
New PLMA consumer study finds consumers in the 25–45 age group are increasingly loyal to the stores they use for household grocery purchases; study indicates that many long-held assumptions, shaped by years of market dominance by the Baby Boom generation, are no longer true.
According Kline & Company, hydroquinone-based products are driving sales in the hyperpigmentation/sun damage skin care concern category, which outperformed the total market growth in 2014.
NPD Group reports that U.S. beauty shopping declined in 2014 to reach the lowest level of shoppers since 2008; cuts are occurring in makeup and fragrance.
Understanding the cause of hyperpigmentation and the action of ingredients that address hyperpigmentation is key to developing impactful skin care products.
Many ads and marketing messages portray men as buffoonish or overtly feminized, but the truth is that most men fall somewhere in between. Here are four tips when creating claims and marketing messages for men—and the women who buy for them.
Men’s growing interest in their personal appearance and the fashion for full beards is shaping trends within the men’s grooming market.
Competition in male grooming/shaving has been on the rise. The high cost of shaving, a growing acceptance for unshaven faces and the full beard fashion trend contributed to the slowdown of razor and blade sales in 2013. As a result, market leaders are looking to expand their consumer base by capturing a niche but growing consumer group—men that shave their body.