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May 29, 2014 | 04:40 PM CDT

The Three Lines of Skin Defense

By: Sabine Malley, Cliff Milow, Evan Murphy, Krist…

Building a quality skin care product starts with understanding what intrinsic and extrinsic factors need to be addressed in skin defense.

May 29, 2014 | 04:32 PM CDT

For the Ages: Ingredients Targeted to Different Generations

By: Abby Penning

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

May 29, 2014 | 04:23 PM CDT

Marketing Moves for Age Demographics

By: Sourabh Sharma and Scott Garrison

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

May 29, 2014 | 04:09 PM CDT

Beauty Online: Content First, Technology Second

By: Sheri L. Koetting

A fresh perspective on your greatest assets and weaknesses can be extremely helpful during this process.

May 29, 2014 | 03:59 PM CDT

Coastal Salt & Soul: A Return to My Roots

By: Alisa Marie Beyer

A story of love, luck and ideas.

May 29, 2014 | 03:47 PM CDT

Emotional Branding—Can You Feel It?

By: Rick Ruffalo

Explore the connection between beauty products and experiences through the “scentsational” collaboration between H2O Plus and Disney.

May 29, 2014 | 03:40 PM CDT

Shaggy to Chic

By: Jeff Falk

Is the desire for a good hairdo priceless?

May 29, 2014 | 02:52 PM CDT

Increasing Elasticity in Hair and Skin

Woman looking down with long, strong, dark hair
By: Taneisa Grier

A look at ingredients that help achieve this—the polymer effect.

May 29, 2014 | 02:06 PM CDT

CITY Award Nominees for 2014 Announced

ICMAD announced the finalists for its 2014 CITY Awards, honoring innovation in the beauty industry.

May 29, 2014 | 11:22 AM CDT

Elizabeth Arden Teams with Indie Fashion Brand Wildfox Couture for New Scent Deal

Elizabeth Arden, Inc. announced it has signed an agreement with designer brand Wildfox Couture to develop and market its own line of fragrance products, set for launch in spring 2015.