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Markets & Trends
New in Markets & Trends (page 14 of 200)
May 29, 2014 | 04:40 PM CDT
The Three Lines of Skin Defense
By: Sabine Malley, Cliff Milow, Evan Murphy, Krist…
Building a quality skin care product starts with understanding what intrinsic and extrinsic factors need to be addressed in skin defense.
May 29, 2014 | 04:32 PM CDT
For the Ages: Ingredients Targeted to Different Generations
By: Abby Penning
Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.
May 29, 2014 | 04:23 PM CDT
Marketing Moves for Age Demographics
By: Sourabh Sharma and Scott Garrison
While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.
May 29, 2014 | 04:09 PM CDT
Beauty Online: Content First, Technology Second
By: Sheri L. Koetting
A fresh perspective on your greatest assets and weaknesses can be extremely helpful during this process.
May 29, 2014 | 03:59 PM CDT
May 29, 2014 | 03:47 PM CDT
Emotional Branding—Can You Feel It?
By: Rick Ruffalo
Explore the connection between beauty products and experiences through the “scentsational” collaboration between H2O Plus and Disney.
May 29, 2014 | 03:40 PM CDT
May 29, 2014 | 02:52 PM CDT
Increasing Elasticity in Hair and Skin
By: Taneisa Grier
A look at ingredients that help achieve this—the polymer effect.
May 29, 2014 | 02:06 PM CDT
CITY Award Nominees for 2014 Announced
ICMAD announced the finalists for its 2014 CITY Awards, honoring innovation in the beauty industry.
May 29, 2014 | 11:22 AM CDT
Elizabeth Arden Teams with Indie Fashion Brand Wildfox Couture for New Scent Deal
Elizabeth Arden, Inc. announced it has signed an agreement with designer brand Wildfox Couture to develop and market its own line of fragrance products, set for launch in spring 2015.