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Brick and Mortar
Digital/E-commerce
Retail
Skin Care
Medipeel, CJ Olive Young × Sephora, and Fine’ry Signal Next-Phase Global Expansion Across Prestige, K-Beauty, and Fragrance Retail
Together, the moves highlight how brands and retailers are scaling through prestige doors, curated global partnerships and omnichannel distribution models.
Skin Care
Haruharu Wonder Brings Affordable K-Beauty Innovation to Target Stores Nationwide
Color Cosmetics
Rare Beauty Expands to Ulta Nationwide in 2026 with Exclusive Products & Charitable Initiative
Latest
Brick and Mortar
Sukoshi Announces Major U.S. Retail Expansion
Locations include King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington and Garden State Plaza in New Jersey.
Hair Care
B Corp Certified Hair Care Brand amika Expands to Ulta
amika, the Brooklyn-based, B Corp-certified hair care brand that’s known for its inclusive, high-performing formulas and playful spirit, announces its debut at Ulta Beauty.
Sponsored
Advance Your Expertise with UC’s Online Master’s in Cosmetic Science
Stay on the cutting edge of skincare, haircare, and personal-care product innovation with UC’s 100% online MS in Cosmetic Science. Gain expertise in formulation and safety taught by world-class faculty with real-world industry experience.
Skin Care
13-Year-Old Coco Granderson x Skin Care Expert Ron Robinson to Launch Yes Day, A Glow-Inducing Line for Gen Zalpha
Gen Zalpha skincare line Yes Day is targeting across generational lines, giving both Gen Z and Gen Alpha the chance to say "yes" to good skin every day.
Skin Care
Evereden Partners with Sephora to Develop a Responsible Gen Alpha Beauty Category
While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.
Digital/E-commerce
Glossier and Other Beauty Brands Will Soon Be Shoppable on ChatGPT Following New Shopify Partnership
Shoppers can now get product recommendations and buy directly from millions of Shopify merchants through ChatGPT.
Digital/E-commerce
Sephora Enters its Affiliate Era
The platform allows U.S. influencers to build their own customizable, shoppable digital storefronts on Sephora.com and the Sephora app.
Color Cosmetics
Arbelle introduces a framework for profitable beauty personalization
Leading brands are already cashing in on personalization. Discover Arbelle’s step-by-step framework showing how beauty AI delivers loyalty, higher conversions, and data insights that fuel profitable brand growth.
Color Cosmetics
Charlotte Tilbury's Magic Comes to Amazon Amid Massive US Push
For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials.
Consumers & Markets
Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+
Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.
Color Cosmetics
ChatGPT: The New Beauty Guru?
New data from Spate unveils how beauty enthusiasts are using ChatGPT across makeup, hair care and skin care, revealing a need for new brand strategies.