This year’s Trend Report explores how the beauty and personal care industry is evolving—and what those changes signal for the years ahead. By 2025, beauty had clearly entered a new phase. “Clean” moved beyond intention, demanding transparency, testing, and real-world results. Sustainability shifted from ambition to execution. Wellness has evolved from an aspiration to something that has become clinically supported with functional outcomes. And biotech evolved from a buzzword into a credible engine of innovation. What once felt emerging became embedded—reshaping how products are formulated, evaluated, and trusted.
In 2026, that momentum accelerates. Proof must be experienced, not just claimed. Sustainability must move from minimizing impact to creating it. Beauty becomes adaptive—responding to environment, usage context, and biology. And bioinnovation works in partnership with the body itself, helping restore function and extend performance over time. Together, these forces define the next era across skincare, hair care, oral care, and personal care—where innovation is intentional, results are tangible, and trust is built to last.
In this exciting report, we explore the top trends shaping the industry, offering key insights into what consumers want and how these trends are influencing product development.
As an industry-leading CDMO, Accupac partners with trusted beauty and personal care brands to bring trends to life, from formulation development to scale-up, manufacturing, and commercialization. We specialize in a wide range of cosmetic, over-the-counter, and medical devices across skincare, haircare, oral care, and healthcare products, serving both global CPGs and emerging indie brands.
At Accupac, we’re makers who make a difference—creating innovative products that positively impact our customers, their consumers, our team, our communities, and the planet, all in pursuit of a brighter, more beautiful future. Learn more at https://www.accupac.com.
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