Retail

From gourmand notes to hair and body mists, Target is taking aim at key growth categories.
Why Target is Diving Deep into Fragrance
Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.
Sep 15th, 2025
“At Sephora, we aim to make beauty accessible to all,” said Nadine Graham, senior vice president and general manager of ecommerce at Sephora. “By partnering with Uber Eats, we’re adding an extra layer of convenience for our clients—from restocking their must-haves to meeting last-minute gifting needs—all while earning loyalty points.”
Sephora's Uber Eats Partnership Brings On-Demand Prestige Beauty to the Masses
While Sincerely Yours and Pour Tous share a mission to elevate skin care for teens and young users, they stand out in their execution and positioning.
With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon
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Mexico is a key component of Ulta Beauty's global expansion plans; pictured is the retailer's Antara, Mexico City location.
Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More
By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.
Sep 4th, 2025
Driving Beauty Innovation: Accupac’s 2024 Sustainability Report Highlights
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Driving Beauty Innovation: Accupac’s 2024 Sustainability Report Highlights
Discover how Accupac is shaping a cleaner, greener future for beauty and personal care. Our 2024 Sustainability Report highlights key milestones, including a Platinum EcoVadis score and bold 2030 goals for sustainable innovation.
Aug 18th, 2025
In Q2, comparable sales grew 6.7%, driven by a 3.7% rise in transactions and a 2.9% increase in average ticket size.
Ulta Beauty Shines Bright: Growing Sales and Global Expansion; Plus: K-Beauty Takes Mexico
Ulta has increased its full-year net sales forecast from a range of $11.5 billion to $11.7 billion to a range of $12.0 billion to $12.1 billion.
Aug 28th, 2025
Sukoshi’s rapid growth is driven by advanced skin care consultations, exclusive product launches and innovative retail concepts.
Sukoshi Expands to NYC, Expanding Its Retail Reach in the Asian Beauty Landscape
Founded in 2018, Sukoshi's new NYC store will mark the brand’s 15th location, with plans to surpass 20 stores by the end of the year.
Aug 27th, 2025
Ulta Beauty has tapped former execs from Sephora and Amazon for its board.
Ulta Beauty Appoints Former Sephora CEO and Amazon Executive to Board of Directors
Brok brings more than 35 years of global leadership in consumer brands and retail innovation.
Aug 21st, 2025
K-beauty brands like Medicube are dominating many top skin care trends in 2025.
How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN
This report explores how each brand, product and trend addresses certain skin concerns.
Aug 20th, 2025
'These kits bring Danessa’s go-to favorites directly into the hands of consumers at an affordable price point, including the Hydro Boost Gel Cream, Hydro Boost Hydrating Sheet Masks, Hydro Boost Lip Oil, and Makeup Remover Cleansing Wipes,' says Neha Minj, marketing and commercial head of Neutrogena Face Care, Kenvue US.
Danessa Myricks Channels Her Love for Neutrogena in New CVS Brand Collaboration [Interview]
"Before becoming a highly respected industry leader, Danessa started her makeup artist career using a kit made entirely of drugstore products..."
Aug 19th, 2025
Nina/peopleimages.com at Adobe Stock
From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty
A new industry audit by 3PL provider Shipfusion Inc. reveals significant fulfillment challenges facing direct-to-consumer (DTC) beauty brands.
Aug 18th, 2025
As recently as November 2024, Target had touted beauty as a rare bright spot of growth for the retailer. At the time, Rick Gomez, executive vice president, chief commercial officer, Target, said, “In terms of category performance, sales and market share gains were strongest in beauty again this quarter with comparable sales growth of more than 6%.'
UPDATE: Target Reveals Q2 and 6-month Beauty Sales Following Ulta Beauty Separation
In a joint announcement on August 14, Ulta Beauty and Target Corporation confirmed they will not renew their shop-in-shop partnership.
Aug 14th, 2025
Platforms like Amazon provide unmatched reach and convenience for early momentum.
From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
Aug 13th, 2025
SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.
SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic
Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.
Aug 12th, 2025