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More Trend Horizons

By: Jeff Falk
Posted: November 18, 2010, from the December 2010 issue of GCI Magazine.

page 7 of 10

And Walmart is looking to extend its global reach into emerging markets—with The Wall Street Journal, in October 2010, highlighting two such efforts. The retailer currently operates in India through a joint venture (Bharti Wal-Mart Pvt. Ltd., which started operations in May 2009) with Bharti Enterprises Ltd., and looks to grow from its current four India stores to 15 cash-and-carry stores by the end of 2011—with India’s retail regulations (which allow multi-brand retailers like Walmart to only operate wholesale outlets and to provide back-end support to local operators) hindering further efforts. All in an effort to capture a slice of a retail market that has annual sales of more than $350 billion.

In South Africa, Walmart is considering making a $4.63 billion bid for Massmart, which operates warehouse-sized stores. The move, according to the Journal, would give Walmart a head start in sub-Saharan Africa over European rivals Carrefour SA and Tesco PLCs.

As the face of global retail grows more homogenous, there is an interesting effort by other large retailers to maintain a local face as they grow—again, back to connecting with consumers and their community. Read about Macy’s efforts as outlined in Bloomberg Businessweek.

SPF Everywhere

As alluded to in the “The Beauty of Health—or Vice Versa” of “Trend Horizons,” it’s increasingly difficult for a one-dimensional product to compete today—regardless of how good of a one-dimensional product it may be. Consumers expect a lot from their products, as part of the efforts to meet those expectations, SPF is becoming a standard addition to all types of products.

UV damage is clearly connected, a leading cause, to signs of aging—so why not protect while enhancing or addressing other needs, such as moisturization?