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Selling the Experience

Posted: September 6, 2007

page 4 of 4

Globally, luxury retailers must look at how brands are being built. The reputation and emotional ties of the brand create the luxury appeal for consumers. Luxury retail comes down to connecting with the customer, making them feel welcome, while acknowledging that luxury is a moving target and understanding the changing consumer target is often the only arrow guaranteed to hit the bull’s-eye.

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