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The study urges both brands and retailers who sell beauty products online to rethink how they build customer loyalty.
The platform features live appointment booking services and will debut a click and collect function later this year.
The Benchmarking Company has taken a closer look at these diverse little boxes and what it is that makes them so appealing to consumers.
Along with the influx of new makeup shades, the app offers expert looks to preview inspirational looks and three new virtual tutorials for brows, contouring and highlighting.
“Feelunique’s unrivaled portfolio of beauty products and The Beautyst’s large and dedicated online beauty community is a powerful combination."
“Johnson & Johnson has decided to pause all YouTube digital advertising globally to ensure our product advertising does not appear on channels that promote offensive content. "
Online retail giant, Amazon, has taken advantage of MEA’s monumental growth by acquiring Souq.com, an e-commerce company in the Middle East.
“The creation of a fully integrated beauty experience is proving to be a game-changer for consumers, cosmetic brands and retailers as YouCam Makeup’s AR technology helps connect the online and offline worlds."
“Consumers’ increasing reliance on digital product information means that brands need to keep a very close eye on the way their products are presented online."
"I've used the Joiful app to get ready for events, meetings and for the special launch event tonight."