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Unilever's new Go Global initiative is a program that aims to partner innovative digital companies that are ready for international expansion with seven of Unilever’s global flagship brands.
Track what consumers are talking about in body care via social media—and learn how that knowledge can be used to better your brand.
Digital think tank L2 released its fifth annual Digital IQ Index: Beauty report, which benchmarks the digital competence of 85 global beauty brands across metrics for site, digital marketing, social media and mobile.
Sona Chawla, newly named president of digital and chief marketing officer, will lead the newly created digital and marketing division, establishing a unified and integrated digital, enterprise-wide marketing, and customer loyalty and insights group.
Collaborating with social commerce solution provider Blucarat, Laura Gellar Beauty created a socially enabled commerce solution in its Beauty Bar, which helped the brand up its online shopping numbers.
According to market researcher Diagonal Reports, online communities are shaping a new beauty agenda and influencing product demand. New digital stakeholders must be taken into account at all levels of the beauty industry, and currently, online beauty talk is underanalyzed.
The Beauty 2.0 Awards was created to benchmark the companies who are most successful in connecting with consumers through digital technology.
As professional skin care brands get snapped up by multinationals, is there a pattern to where the M&A activity might go next?
Celebrating half a century of personal care market insights in the U.S., consulting and research firm Kline & Company is further expanding its Cosmetics & Toiletries USA research with an enhanced database.
The companies are coming together for the launch of Cynthia Rowley Beauty.