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More online shopping means less chance for that personal interaction that beauty brands so often rely on, but it doesn't have to mean there aren't ways to still build and maintain that kind of relationship with loyal customers.
Beauty365 is a new offering from the Daily Glow website that aims to offer a new beauty product review each day of the year, joining its more than 200 current product reviews.
The session will include panelists from P&G, HSN and WWD.
Having outgrown its current location, Murad has committed to a $35 million investment that will result in a new, 45,000-square-foot global headquarters in El Segundo, California.
The beauty brand is working with NBC show Fashion Star and interactive TV company Brightline to help engage TV viewers.
In a preview of topics in her "Keeping Traditional Distribution Channels Relevant in the Digital Age" presentation scheduled for InnoCos Europe (June 4, 2013), Branston provides an overview of "curation" and strategies helping retailers to thrive in a changing environment.
The winners will be featured in a variety of unique retail opportunities, including through Superdrug, Harrods, QVC and more.
With the beauty industry seemingly taking the divergent paths of multifuctional or targeted when it comes to product innovation, Euromonitor theorized on how current trends and industry standings will lead to future growth during a presentation at the 2013 in-cosmetics.
For its fragrance division in 2012, Puig also increased its market share to 8.1%, raising it to sixth place worldwide in the selective perfume industry.
YouBeauty.com will host the “Cornerstones of Successful Digital Marketing Campaigns Worskshop,” a series of one-on-one meetings focusing on how to reinforce a strong marketing strategy and an impactful online presence.