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Clavis Insight Index (CI2), which measures brand online store presence and performance, shows Burt’s Bees and Guess fragrances are best positioned to win their respective categories in the online channel, based on their online store presence and performance in early November 2014.
The LCI, Unity Marketing's measure of affluent consumer confidence, dropped to 46.4 points in October 2014; firm predicts "a bleak Christmas shopping seasoning season."
A recent report from the National Law Review explores how the cosmetics industry is embracing digital tools and formats; for example, L’Oréal's Makeup Genius app for users to apply makeup virtually.
Kline reports that alternate shopping channels and sub-channels have emerged as essential for the growth of brands; digital shopping has moved from the peripheral to the epicenter of a brand’s distribution strategy.
Shampoos and conditioners continue to be the bedrock of hair care growth, but hair colorants and scalp care products and treatments are gaining share while newer online retail concepts capture consumers' imaginations.
See the Q4 and fiscal year end results for both The Estée Lauder Companies and Elizabeth Arden Inc., as well as results for Oriflame.
At the upcoming Sustainable Cosmetics Summit Asia-Pacific, beauty brands, suppliers and industry stakeholders will discuss the difficulties in going green with a beauty brand and the innovative ways they’ve come up with to solve these problems.
Get Q2 2014 results from Nu Skin, Inter Parfums and Henkel, as well as half year 2014 results from Beiersdorf.
Enticing shoppers to buy in the omni-channel era.
The future of beauty is going digital, but where are the industry’s brands, suppliers, retailers and other members doing to move it ahead?