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Feb 27, 2014 | 10:57 AM CST

P&G's Orgullosa Campaign Caters to "Nueva Latinas"

The Orgullosa program unveiled its Nueva Latina campaign, an initiative that aims to empower women to define what it means to be a bicultural, modern Latina—the Nueva Latina.

Feb 25, 2014 | 12:11 PM CST

Tapping Into the Potential of Older Beauty Consumers

Imogen Matthews sheds light on marketing beauty products to older women—one of the most important demographics for beauty brands.

Feb 24, 2014 | 10:15 AM CST

Man Power: Men Becoming a Larger Factor in Household Purchasing Decisions

According to Defy Media's second annual "Acumen Report: Brand New Man," empowered male consumers are taking charge of household shopping duties and making thoughtful decisions when it comes to the brands he brings home.

Feb 21, 2014 | 04:42 PM CST

Manly Packaging

By: Sara Mason

Brand packaging that connects with men requires a straightforward message, masculine shapes and functional elements with a little personality.

Feb 21, 2014 | 03:52 PM CST

Insights to Men's Grooming

By: Tom Wilscam

A brief look at the grooming habits of men around the world by a man who’s been there.

Feb 21, 2014 | 03:37 PM CST

It's a Man's World: Men's Grooming Breaks New Ground

By: Rob Walker, Euromonitor International

There have been big changes in men’s grooming in a relatively short space of time. As a result, it is now one of the most opportunity-rich categories in beauty and personal care.

Feb 21, 2014 | 02:00 PM CST

Jaguars, Obsession and Men's Care

By: Jeff Falk

Connecting the dots between the animal brain, fragrance and men's grooming products.

Feb 20, 2014 | 10:12 AM CST

What Will the Beauty Culture Look Like in 2020?

Diagonal Reports released “Beauty Market and Consumer of 2020” to gain insight on how the beauty world’s changing landscape will affect beauty consumers in the years ahead.

Feb 20, 2014 | 10:09 AM CST

Essence and Walmart Team for “The Beauty of Confidence”

“Smart Beauty VII: The Beauty of Confidence” was recently presented by Essence, in conjunction with Walmart’s Cultural IQ series, focusing on the role confidence plays in the African-American community.

Feb 19, 2014 | 11:14 AM CST

Ryan Reynolds Signs On with L'Oréal's Men Expert Line

Reynolds will represent the brand's Men Expert Hydra Energetic range of products.