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New in Consumers (page 5 of 45)
Feb 25, 2014 | 12:11 PM CST
Imogen Matthews sheds light on marketing beauty products to older women—one of the most important demographics for beauty brands.
Feb 24, 2014 | 10:15 AM CST
According to Defy Media's second annual "Acumen Report: Brand New Man," empowered male consumers are taking charge of household shopping duties and making thoughtful decisions when it comes to the brands he brings home.
Feb 21, 2014 | 04:42 PM CST
By: Sara Mason
Brand packaging that connects with men requires a straightforward message, masculine shapes and functional elements with a little personality.
Feb 21, 2014 | 03:52 PM CST
By: Tom Wilscam
A brief look at the grooming habits of men around the world by a man who’s been there.
Feb 21, 2014 | 03:37 PM CST
By: Rob Walker, Euromonitor International
There have been big changes in men’s grooming in a relatively short space of time. As a result, it is now one of the most opportunity-rich categories in beauty and personal care.
Feb 21, 2014 | 02:00 PM CST
By: Jeff Falk
Connecting the dots between the animal brain, fragrance and men's grooming products.
Feb 20, 2014 | 10:12 AM CST
Diagonal Reports released “Beauty Market and Consumer of 2020” to gain insight on how the beauty world’s changing landscape will affect beauty consumers in the years ahead.
Feb 20, 2014 | 10:09 AM CST
“Smart Beauty VII: The Beauty of Confidence” was recently presented by Essence, in conjunction with Walmart’s Cultural IQ series, focusing on the role confidence plays in the African-American community.
Feb 19, 2014 | 11:14 AM CST
Reynolds will represent the brand's Men Expert Hydra Energetic range of products.
Feb 18, 2014 | 10:35 AM CST
According to new Canadean report, the French fragrance market is driven by mature women treating themselves.