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Ryan Reynolds Signs On with L'Oréal's Men Expert Line

Posted: February 19, 2014

Charismatic and full of energy and spirit, Ryan Reynolds has been named a new spokesperson for L’Oréal men’s care brand Men Expert. Reynolds will represent the Men Expert Hydra Energetic range of products.

"At the same time genuine, generous and humorous, Ryan is an incredibly talented actor who embodies the values of Men Expert. We are very pleased to welcome him, especially as the brand celebrates its 10th anniversary this year,” said Cyril Chapuy, international general manager of L'Oréal Paris.

"I am very honored to join the Men Expert brand, which for me is modern, avant-garde and innovative. I love the enthusiasm and the passion that drives the brand to always offer the best products for men like me, who live lives at 100 miles an hour,” Reynolds noted.

Reynolds joins the L’Oréal Paris spokespersons ranks alongside Hugh Laurie, Jennifer Lopez, Julianne Moore, Jane Fonda, Eva Longoria and his wife, Blake Lively.